The event highlights Kissterra’s position as an industry innovator  FOR IMMEDIATE RELEASE / PRURGENT
[Tel Aviv, Israel – July 21, 2022] Kissterra, the world’s first insurance marketing operating system, attended the Reuters’ Future of Insurance USA 2022 to promote the conversation around technology implementation. Ifty Kerzner, Co-Founder and President of the company, participated in a fireside chat titled, “Overcoming Key Barriers to Technology Implementation” with Parthasarathy Srinivasaraghavan, EVP & CIO, Erie Insurance Group, and moderated by Bryan Falchuk, Managing Partner, Insurance Evolution Partners. During the chat they discussed the barriers to technology implementation, building agile IT systems and a flexible company architecture, as well as employing flexible transitional technologies.
Reuters’ Future of Insurance USA event brought together top executives from the largest insurance firms in North America to discuss how the industry is changing, with a special focus on the role that technology and data are playing in the industry’s transformation. Kissterra’s attendance at the event marks the company’s drive to utilize its insurance marketing platform to advance the implementation of new technology within US insurance companies.
With the Kissterra Dedicated Marketing OS, insurance companies can optimize all of their digital marketing and distribution on one easy-to-use platform and access a data-driven management system of their entire marketing lifecycle from lead generation to acquisition and beyond. Kissterra connects between different departments within the organization and utilizes advanced machine learning and data science to provide actionable insights to empower insurance companies to target their marketing efforts toward any given KPI (profitability, growth, specific demographics).
Since its launch in 2015, Kissterra has seen significant growth in the US market and the company works with some of the largest insurance companies in the US. In July 2021 the company raised $76M in Series A funding mainly from Menora Mivtachim Group, one of Israel’s largest insurance companies.
About Kissterra
Kissterra is the world’s first insurance marketing operating system providing insurance companies with an end-to-end, cloud-based solution for their marketing and distribution needs. The company’s AI-powered marketing management platform empowers insurance companies to optimize all their digital marketing campaigns on one easy-to-use platform and access a data-driven management system of their entire marketing lifecycle from lead generation to acquisition and beyond. Founded in 2015 by IIfty Kerzner, co-founder and President, and Segev Shilton, co-founder and CEO, Kissterra is headquartered in Israel, with offices in the US. Kissterra works with some of the largest insurance companies in the US, empowering them to generate higher profitability through a focused and accurate marketing strategy. For more information please visit: https://kissterra.com/ | 
