The global event series will host its fifth virtual XP Roundtable event on April 14th, diving into customer intent and the non-linear sales funnel FOR IMMEDIATE RELEASE / PRURGENT
Personalization Pioneers, a global event series helping innovative organizations meet ever-demanding customer expectations and experience optimization challenges, today announced its latest XP Roundtable, entitled How Customer Intent is Replacing the Purchasing Funnel.
The fifth virtual XP Roundtable event, set to take place on April 14th at 10 AM ET, will cover how brands can refine the traditional sales funnel and more seamlessly adapt to evolving consumer needs through personalization. The roundtable will be led by the following industry experts:
- Christian Ebhardt, Senior Conversion Optimization Manager at Flaconi
- Albert Liu, Commercial Director at Overdose.
- Yaniv Navot, Chief Marketing Officer at Dynamic Yield
“I’m always looking for new strategies, frameworks, and concepts to apply to my personalization program but I don’t have a lot of time to spare,” said Dalin Brinkman, the Senior Manager of Site Strategy at Lamps Plus. “With Personalization Pioneers and its XP Roundtable events, I know the topics and conversations will always be worth attending.”
Previous virtual XP Roundtable events have tackled topics such as the promises and pitfalls of 1:1 personalization, how to effectively incorporate personalization into your CX optimization strategy, and the different stages of maturity in testing and personalization, and have included speakers from Macy’s, e.l.f. Cosmetics, Hydro Flask/OXO, Brooklinen, and the American Society of Clinical Oncology, among others.
“We’ve all heard that the traditional sales funnel is dead – but this age-old concept can still be refined to more seamlessly adapt to evolving consumer needs through personalization,” said Yaniv Navot, Chief Marketing Officer at Dynamic Yield. “We are excited to shed light on how brands can successfully address changes in intent throughout the customer lifecycle, no matter where an individual is in their journey.”
To register for the XP Roundtable event, visit personalizationpioneers.com/#upcoming. Personalization Pioneers is also accepting applications from passionate individuals at brands and agencies to speak during upcoming events. To apply as a visionary industry voice, visit personalizationpioneers.com/call-for-speakers.
About Personalization Pioneers
Personalization Pioneers is a global events series focused on helping innovative organizations meet the ever-demanding customer expectations and experience optimization challenges that arise in today’s fast-moving business environment.
About Dynamic Yield
Dynamic Yield helps enterprise brands quickly deliver and test personalized, optimized, and synchronized digital customer interactions. Marketing, Product, Development, and eCommerce teams from more than 350 global companies are using Dynamic Yield’s Experience Optimization platform as the technology layer on top of existing CMS or Commerce solutions, to iterate faster and algorithmically match content, products, and offers to each individual for the acceleration of long-term business value. | 
