It has been officially announced that DJKIT®, a well-known name in the DJ and music technology retail sector, is back on the rise under the ownership of PRO DJKIT Ltd.  FOR IMMEDIATE RELEASE / PRURGENT
Newbury, UK – 28/03/2025 – It has been officially announced that DJKIT®, a well-known name in the DJ and music technology retail sector, is back on the rise under the ownership of PRO DJKIT Ltd. This relaunch underscores a forward-thinking approach centred around pioneering advancements, digital evolution, and purposeful expansion.
Widely recognised as one of the United Kingdom’s most dependable sources for DJ equipment, DJKIT® is re-entering the market with an ambitious goal: to establish itself as the country’s most agile and technology-driven distributor of professional DJ and music tech solutions. Operating as a platform entity within the GITL group of companies, DJKIT® is harnessing fresh funding, strategic collaborations, and a revitalised leadership structure to tap into substantial opportunities in a dynamic and rapidly changing industry.
Emerging from a phase of restructuring, DJKIT® is introducing a refreshed business model, an expert leadership team, and a resolute pledge to recapture its competitive edge through outstanding service quality, integrated operations, and cutting-edge, scalable technology.
"DJKIT® has always been more than just a retailer, it's been a cornerstone of the UK DJ community," said James Craik, one of the original founders of DJKIT® in 1999, Under new ownership, PRO DJKIT is focused on building a future-proof distribution platform that serves not only customers, but also partners, suppliers, and investors with speed, precision, and innovation."
Core Pillars of the Relaunch Strategy
•Innovative Sales and Distribution Systems: The revamped DJKIT.com platform operates on a cutting-edge e-commerce framework, featuring automated processes and analytics-powered marketing to optimise conversions and expand its reach throughout the UK and Europe.
•Expansion via Community Engagement and Media: DJKIT® is revitalising its digital presence and influence through platforms like The DJKIT® Network and various online communities, fostering connections with a dedicated base of DJs and content creators. These efforts are crucial for attracting and retaining customers.
•Enhanced Vendor Collaborations: DJKIT® is prioritising stronger ties with suppliers, channelling investments into joint growth initiatives, product knowledge programmes, and collaborative marketing efforts. Initial partnerships with top-tier brands will pave the way for exclusive product releases and in-person events.
•Tailored Financing for Professionals: The relaunch introduces an expanded suite of financing options, with innovative solutions in the pipeline designed to make premium equipment more accessible to professionals while creating sustainable revenue streams for the business.
•Targeted Growth and Market Consolidation: DJKIT® is focusing on organic development in the first half of 2025, with plans to pursue strategic acquisitions in the latter half to strengthen its market position, secure intellectual property, and diversify into adjacent sectors.
•Guided by Expertise and Ambition: As part of the GITL ecosystem, DJKIT® aligns with its parent company’s overarching music technology vision, drawing on a seasoned leadership team with a history of success in growing tangible assets, technology, and consumer-focused enterprises. This is bolstered by partners committed to sustainable, long-term success.
Latest Updates:
•The Newbury facility, serving as both a showroom and logistics centre, is fully operational, integrating retail experiences with streamlined fulfilment to elevate service for customers and suppliers alike.
•DJKIT® recently participated in the Pro Mobile Focus & Retreat event, underscoring its dedication to the professional DJ community and reasserting its influence among key industry players.
•Ongoing customer interaction programs, including giveaways, live broadcasts, and exclusive product launches, are reigniting brand enthusiasm among its extensive network of active users.
“This relaunch is about more than returning to market—it’s about reshaping the future of music tech distribution,” said Dominic White of GITL. “We invite suppliers, collaborators, and investors to join us in building one of the UK’s most dynamic, efficient, and community-driven music tech platforms.”
About DJKIT®
Founded in Newbury more than 25 years ago, DJKIT® is a leading UK distributor and retailer of professional DJ and music production equipment.
Relaunched under PRO DJKIT Ltd in 2025, DJKIT® is part of GITL Ltd’s strategy to consolidate and grow the music tech ecosystem through digital innovation, supply chain partnerships, and community engagement.
Contact:
press djkit.com
+44 1635 780002
Website: https://www.djkit.com |
