New industry trends position Kissterra to share its unique insights into the evolving industry  FOR IMMEDIATE RELEASE / PRURGENT
[Tel Aviv, Israel – July 21, 2022] Kissterra, the world’s first insurance marketing operating system, took part in the recent Insurance Innovators USA 2022. Ifty Kerzner, Co-Founder and President of Kissterra, spoke at a fireside chat titled, “Growth of D2C: Where Next” with Megan Duty, VP of Technology and Project Delivery at Puritan Life, and Neelam Paharia, Director of Product Transformation at Allstate. During the fireside chat they discussed trends in customer uptake, how insurtech is shaping the D2C agenda, data management, and the evolving role of agents.
Insurance Innovators USA 2022 brought together senior insurance leaders to share the latest innovative thinking, hear expert opinions, and spot important trends in the industry. Kissterra’s presence at the event solidifies the company as a major player in shaping industry trends through its insurance marketing operating system, opening the door to quick direct-to-consumer adoption in insurance.
With the Kissterra Dedicated Marketing OS, insurance companies can optimize all of their digital marketing and distribution on one easy-to-use platform and access a data-driven management system of their entire marketing lifecycle from lead generation to acquisition and beyond. Kissterra connects between different departments within the organization and utilizes advanced machine learning and data science to provide actionable insights to empower insurance companies to target their marketing efforts toward any given KPI (profitability, growth, specific demographics).
Since its launch in 2015, Kissterra has seen significant growth in the US market and the company works with some of the largest insurance companies in the US. In July 2021 the company raised $76M in Series A funding mainly from Menora Mivtachim Group, one of Israel’s largest insurance companies.
About Kissterra
Kissterra is the world’s first insurance marketing operating system providing insurance companies with an end-to-end, cloud-based solution for their marketing and distribution needs. The company’s AI-powered marketing management platform empowers insurance companies to optimize all their digital marketing campaigns on one easy-to-use platform and access a data-driven management system of their entire marketing lifecycle from lead generation to acquisition and beyond. Founded in 2015 by Ifty Kerzner, co-founder and President, and Segev Shilton, co-founder and CEO, Kissterra is headquartered in Israel, with offices in the US. Kissterra works with some of the largest insurance companies in the US, empowering them to generate higher profitability through a focused and accurate marketing strategy. For more information please visit: https://kissterra.com/ | 
