As the company makes headway into the US market, legacy providers and Kissterra take part in discussions around new technology adaptation  FOR IMMEDIATE RELEASE / PRURGENT
[Tel Aviv, Israel – July 21, 2022] Kissterra, the world’s first insurance marketing operating system, continues its growth in the US insurance market at the Digital Insurance Summit. Ifty Kerzner, Co-Founder and President of the company spoke at the Keynote Fireside Chat with Alyson Griffin, Vice President, Marketing at State Farm on “Striking the Right Balance Between High Tech and High Touch.” During the keynote, Alyson and Ifty discussed customers’ desire for a high-tech user experience while still maintaining a personal relationship with their insurer, and how insurers can effectively strike this balance.
The Digital Insurance Summit brings together the major payers in the US insurance market to discuss new tech and strategies for acquiring and keeping customers. Kissterra’s presence at the event allowed the company to showcase the innovative ideas driving insurance marketing technology with the largest insurance groups in America.
With the Kissterra Dedicated Marketing OS, insurance companies can optimize all of their digital marketing and distribution on one easy-to-use platform and access a data-driven management system of their entire marketing lifecycle from lead generation to acquisition and beyond. Kissterra connects between different departments within the organization and utilizes advanced machine learning and data science to provide actionable insights to empower insurance companies to target their marketing efforts toward any given KPI (profitability, growth, specific demographics).
Since its launch in 2015, Kissterra has seen significant growth in the US market and the company works with some of the largest insurance companies in the US. In July 2021 the company raised $76M in Series A funding mainly from Menora Mivtachim Group, one of Israel’s largest insurance companies.
About Kissterra
Kissterra is the world’s first insurance marketing operating system providing insurance companies with an end-to-end, cloud-based solution for their marketing and distribution needs. The company’s AI-powered marketing management platform empowers insurance companies to optimize all their digital marketing campaigns on one easy-to-use platform and access a data-driven management system of their entire marketing lifecycle from lead generation to acquisition and beyond. Founded in 2015 by Ifty Kerzner, co-founder and President, and Segev Shilton, co-founder and CEO, Kissterra is headquartered in Israel, with offices in the US. Kissterra works with some of the largest insurance companies in the US, empowering them to generate higher profitability through a focused and accurate marketing strategy. For more information please visit: https://kissterra.com/ | 
