The discussion brought Kissterra and legacy insurers together to advance industry innovation  FOR IMMEDIATE RELEASE / PRURGENT
[Tel Aviv, Israel – July 19, 2022] Kissterra, the world’s first insurance marketing operating system, met with executives from some of the top US insurance firms at Reuter’s Insurance AI & Innovative Tech USA 2022. Ifty Kerzner, Co-Founder and President of the company, spoke on the panel titled “Make Innovation a Cross-Departmental Collaboration” with executives from Allstate, AMIG, Amerisure Insurance, and Zurich North America on how to get buy-in from top executives and organizational entities for an innovative culture, as well as how to strategize, incentivize, and measure the impacts of innovation.
The Reuters’ Insurance AI & Innovation Tech event brought together C-suite executives and thought leaders to share their insights and case studies that show how insurance carriers, regardless of their size, can be agile and innovative. The Kissterra platform and technology fit naturally into the major themes of the event, as the company continues to advance the digital performance of insurers.
With the Kissterra Dedicated Marketing OS, insurance companies can optimize all of their digital marketing and distribution on one easy-to-use platform and access a data-driven management system of their entire marketing lifecycle from lead generation to acquisition and beyond. Kissterra connects between different departments within the organization and utilizes advanced machine learning and data science to provide actionable insights to empower insurance companies to target their marketing efforts toward any given KPI (profitability, growth, specific demographics).
Since its launch in 2015, Kissterra has seen significant growth in the US market and the company works with some of the largest insurance companies in the US. In July 2021 the company raised $76M in Series A funding mainly from Menora Mivtachim Group, one of Israel’s largest insurance companies.
About Kissterra
Kissterra is the world’s first insurance marketing operating system providing insurance companies with an end-to-end, cloud-based solution for their marketing and distribution needs. The company’s AI-powered marketing management platform empowers insurance companies to optimize all their digital marketing campaigns on one easy-to-use platform and access a data-driven management system of their entire marketing lifecycle from lead generation to acquisition and beyond. Founded in 2015 by Ifty Kerzner, co-founder and President, and Segev Shilton, co-founder and CEO, Kissterra is headquartered in Israel, with offices in the US. Kissterra works with some of the largest insurance companies in the US, empowering them to generate higher profitability through a focused and accurate marketing strategy. For more information please visit: https://kissterra.com/ | 
