With pet owners becoming much more savvy about their dog’s nutrition, why would Ben & Jerry’s fumble by putting sugar in their new Doggie Desserts?  FOR IMMEDIATE RELEASE / PRURGENT
People love Ben & Jerry’s ice cream. But people have choices. Pets rely on their owners to make choices for them. So when a well-trusted company like Ben & Jerry’s produced ice-cream desserts for dogs, people flocked to purchase it. But, wait, not so fast. There is a major problem with Ben & Jerry’s Doggie Desserts say’s Rebecca Sanchez, pet brand consultant and owner of the online holistic dog blog, The Pet Lifestyle Guru.
“This has all the markings of anthropomorphism, attributing our human emotional connection to ice cream onto our dogs,” offered Sanchez. “While you can often feed dogs human food, pet owners need to be very careful with the ingredients, particularly in prepackaged foods.” Sanchez continued, “Two of the first five ingredients in their new dog treats is sugar. Sugar causes inflammation. When consumed regularly it causes inflammation throughout a dog’s body. This ramps up white blood cells that cause your dog’s immune system to overreact, which can lead to arthritis and heart disease. And sugar consumption leads to type 2 diabetes. We already know this.”
A Delve Into The $100 Billion Dollar Pet Industry
The pet industry has grown incredibly in the last decade, and sales skyrocketed in 2020. Ben & Jerry’s entrance to the pet industry is calculated and a smart move for a publicly-traded company. While many pet brands incorporate animal nutritionists and veterinarians, it appears Ben & Jerry’s may have undervalued their importance when delving into the pet business.
Take Two
With so much at stake, and with their good reputation, it would benefit Ben & Jerry’s to take a second look at their Doggie Dessert line. “I’d love to support their pet products. I’m a big advocate of taking human foods and converting them to healthy, nutritious meals for dogs,” offered Sanchez. “I’m sure they can get past this stumble. But for now, the Ben & Jerry’s Doggie Dessert line is a hard pass for me and my clientele.”
You can read Sanchez's full review of Ben & Jerry's Doggie Desserts here: https://thepetlifestyleguru.com/the-problem-with-ben-and-jerrys-doggie-desserts/ | 
