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Fri, 30 Sep 2022 11:47:49 -0500
2020-02-27 Print

Cappello's Innovates Again With World's First Grain-Free White Pizza

The Brand Famous For Its Almond Flour Crust Celebrates Its Two New Veggie Pizza Offerings With a Must-See Pizza Activation at Expo West


ANAHEIM, CA (March 4-7 2020) – Cappello's, the makers of grain-free, frozen-fresh foods, will be lighting the Natural Products Expo West show floor up with a surprisingly delightful in-booth experience honoring Cappello’s eternal love for pizza. All attendees are invited to Booth #5483 at Hall E to visit the Temple of Infinite Pizza, an immersive audiovisual experience that celebrates the brand’s newest almond flour-based pizza creations. Expo goers will also be the first to sample the brand’s two new vegetarian pizza offerings: the WORLD’S FIRST grain-free White Pizza and a fresh new take on the popular Margherita Pizza.

Cappello’s welcomes attendees of Natural Products Expo West to trek deep within the trade show floor to Booth #5483, the site of the Temple of Infinite Pizza. Once inside they are free to find their inner pizza and attain eternal salivation as they enjoy a moment of reflection in the name of all that is mouthwatering and grain free.

Cappello’s continues to expand its line of uncompromisingly delicious pizzas with two new vegetarian offerings: the FIRST EVER grain-free White Pizza and a drool-worthy Margherita Pizza. The history-making White Pizza is topped with spinach and caramelized onion and offers plant-paradox friendly eaters a savory, nightshade-free option. The Margherita Pizza, made with tomatoes, fresh basil, roasted garlic and whole milk mozzarella, breathes new life into a pizza classic promising the freshest margherita flavor in the frozen food aisle.

In keeping with Cappello’s reputation of boasting the cleanest ingredient profile on the market, both new pizza creations use only carefully chosen, real-food ingredients. Each features Cappello’s signature almond flour crust. Almonds, the hero ingredient for all of Cappello’s foods, have proven themselves to be a nutritionally dense alternative to wheat-based products. These power-packed crusts are filled with protein, fiber and healthy fats, and never compromise on taste or texture even in comparison to their wheat-based counterparts.

In addition to the latest pizzas, the brand is rolling out new multi-serve boxes of its Sweet Potato Gnocchi and Almond Flour Spaghetti. The move comes in response to the extraordinarily positive consumer reaction to last year’s limited test of these varieties. Both products will receive increased distribution in June, making them available on shelves nationally alongside the brand’s existing line of frozen fresh Lasagna Sheets, Fettuccine and Gnocchi. All of Cappello’s pastas are available in the frozen aisle as it allows the team to bring consumers the freshest, restaurant-quality taste to enjoy in the comfort of their own homes. Cappello’s is proud to be the only maker of pasta in the grocery store whose offerings are fully grain free and giving eaters the highest quality, clean ingredient options.

“As our brand continues to thrive, we’re more committed than ever to our mission of setting a new standard in everything we do. These new pizzas represent our latest move forward in not just our almond flour pizza portfolio but in offering delicious and nutritionally relevant options for anyone who loves pizza,” said Ben Frohlichstein, co-Founder and co-CEO of Cappello’s. “It’s one thing to talk about doing these things. It’s another to build an actual Temple that celebrates this.”

Cappello’s White Pizza and Margherita Pizza will retail for $9.99 with national availability in June and the multi-serve boxes of Sweet Potato Gnocchi and Almond Flour Spaghetti will be available for $9.99 in May. Natural Products Expo West will take place at the Anaheim Convention Center from March 4-7, located at 800 W Katella Ave, Anaheim, CA 92802. For more information on Natural Products Expo West, please visit To learn more about Cappello’s please visit To set up an appointment to meet with the founders, please email Sonja Melin at


About Cappello’s
Friends and Co-founders Ben Frohlichstein and Stacey Marcellus had always shared a love for cooking and feeding people. After Ben and Stacey had parallel experiences working on farmlands, they were inspired to bring a new kind of food into the world that was filled with nutritionally relevant ingredients, and tastes and textures that rivaled the classics. And thus, the world’s first almond flour pizzas, pastas and cookie doughs were born. Today, Ben and Stacey lead a team of spirited food lovers, guiding Cappello’s on its mission to set a new standard for frozen foods that shift the prepackaged paradigm in a sustainable direction focused on simple, real foods. For more information, please visit and

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