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Sat, 30 Sep 2023 05:25:50 -0500
2019-11-22 Print

A Breath of Fresh ‘AYR’ with Atlanta Youth Rugby

Rugby ATL partners with AYR developmental program in metro Atlanta


Rugby ATL is proud to announce its alignment with Atlanta Youth Rugby (AYR) as the club’s youth development partner. The two organizations believe the youth pathway program is critical to the growth and success of rugby in Atlanta. As Atlanta’s newest professional sports team, Rugby ATL’s season kicks off on Feb. 9, 2020.

“Critical to growing rugby’s early success in Georgia is the evolution and maintenance of the standards of coaches and performance staff involved in each aspect of the youth camps,” said Robert Taylor, CEO of Rugby ATL. “Throughout this partnership, Rugby ATL will generate coaching resources and education within the Atlanta Youth Rugby programs that include creating specific standards for coaching, identifying natural talent, developing long-term players and more.”

AYR has been developing Rugby for students in grades K-12 for more than six years with great success. The organization currently serves more than 2,500 students annually. AYR has six competitive programs, as well as community programs with nonprofit partners including The Ascent Project, WINGS for Kids, CAMP Best Friends, Boys & Girls Clubs, YMCA of Metro Atlanta and Atlanta Public Schools.

“Atlanta Youth Rugby provides metro-Atlanta children new and exciting opportunities to grow through playing rugby,” said Anthony Forbes-Roberts, CEO of AYR. “In particular, we see rugby as a way to bring communities together through a new sport while improving health and wellness, education, and community cohesion. The partnership with Rugby ATL allows us to tap into the amazing talent of the players and expand awareness, interest, players and fans of rugby in Atlanta.”

Rugby ATL’s mission is to produce future players and staff that represent not only the greater Atlanta region but also on the international stage. Its core values introduce and influence crucial aspects of PACE – Personal development such as being Accountable, serving as beacons for Change, and understanding the importance of follow-through or Execution.

“It’s critically important from the top to the bottom of the Rugby ATL organization that we create meaningful and lasting relationships both on and off the field,” said Taylor. “We are eager to create positive relationships with our fellow rugby community which includes local rugby organizations like AYR.”

Coaches from Rugby ATL, 404 (Rugby ATL’s development team), and AYR are leveraging Pathway Content that includes the following:
Principles of Rugby
Core Skills
Individual/Position and Unit Specific Skills
Physical development
Strength & Power
Speed & Agility
Aerobic/Anaerobic conditioning
Off-field development
Nutrition & Hydration
Injury Prevention
Sports Psychology

The design of Rugby ATL’s youth development program is guided by core values that endeavor to influence and launch crucial aspects of a child’s personal development such as accountability, change creation and execution. The clubs are executing systematic and progressive educational initiatives to augment the personal, professional, and athletic growth of each individual. These programs will ensure that everyone is given an opportunity for consistent and long-term development.

For more information or to attend a program, please visit

Contact Info
Rhythm Communications

Phone: 404-889-8966