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2019-10-22 Print

Nominet launches new channel program Velocity

Nominet Launches Global Cyber Security Partner Program ‘Velocity’ Following Significant Team Expansion. Nominet NTX Cyber Security Solution Now Delivered Through Three-Tier Structured Partner Program.


Washington, D.C. and London, UK (October 22, 2019) – Nominet has today announced its global cyber security partner program, Velocity. Partners will be able to capitalize on the significant market momentum seen for the Nominet NTX network detection and response solution since its official launch in December 2018, for which interest now stretches across four continents. The three-tiered partner program is designed to meet industry demand for simpler, more rewarding programs which foster an attitude for success built on better training, understanding of the product and contextual environment it thrives in. It will allow partners to take advantage of an untapped area of the IT infrastructure for security, the DNS layer.

The Velocity partner program has three tiers and is designed to attract new partners with generous entry-level incentives but also offer scope for growth. Indeed, if partners make “Power” status within 12 months, all deals within that time will be retrospectively rewarded.

The Velocity partner program from Nominet has the following tiers:

- Tier 1 “Power” partners have been through both technical engineer and sales training. They can demonstrate NTX, technically deploy the solution and support customers on their NTX journey. These partners, in return, receive the healthiest rebates and discounts, as well as access to the co-marketing funds.
- Tier 2 “Accelerate” partners have participated in Nominet’s sales training session, ensuring that they are adequately equipped to talk authoritatively about NTX and can work with technical distributors and / or the Nominet technical team for the full demonstration and deployment.
- Tier 3 “Motion” partners are at the entry level of their relationship with Nominet. While margin is still generous, with easily available and succinctly delivered training and support from the Nominet team, these partners will benefit from moving up the tiers to take advantage of the more favorable financial incentives and knowledge building.

Velocity partner program is an evolution of the current relationships Nominet has with partners in the cyber security space. By formalizing its structure, reward and rebate systems, as well as any additional incentives and support available, the system can be rolled out simply across its VAR, MSSP and SI network through the new partner portal.

Dave Rawle, CTO at Bytes Security Partnerships comments: “We’ve worked with Nominet for a number of years and will benefit immensely from the formalized new Velocity partner program. We’ve had an exceptionally collaborative and successful relationship to date, and the new training and incentives will only enhance that. By creating a process that can be replicated and maximized for other organizations, the true value of the new Velocity partner program will be felt.”

Rick Steele, Cyber Security Sales at Satisnet said: “We’re looking forward to the new Velocity partner program from Nominet. Our engagement to date has been extremely positive and professional, with NTX able to alleviate many security concerns currently keeping CISOs awake at night. As NTX evolves, the partner program will be extremely useful in keeping us up to date and ensuring we can generate maximum results from the network detection and response opportunity.”

The new channel team responsible for cyber security at Nominet is headed up by Dave Polton, VP Solutions at Nominet, and reaches across the UK, North America and beyond. Discussing the new program, Dave said:

“We’re building a channel community that fosters an attitude for success. Encouraging training and development means that we can generate the skills amongst our partners that will enable them to succeed as technical business partners finding solutions and tapping into opportunities which others can’t. Our success in cyber security and experience in running critical infrastructure has given us unparalleled experience and technical resources to support our partners, and it’s this that we’ll be drawing on to generate growth across the board.”

“There is a huge Network Detection and Response opportunity on the horizon, and in formalizing our partner program we’re creating a structure where all of our partners can both realize and replicate success,” Polton concluded.

NTX is Nominet’s network detection and response platform, purpose built to analyze billions of DNS data packets in real time, pinpointing and eradicating malicious activity, using the ubiquitous DNS layer. It was formally launched in December 2018 and has seen significant success in the enterprise market and public sector. Nominet also delivers the Protective DNS service on behalf of the UK’s National Cyber Security Centre (NCSC) for the Active Cyber Defence program since its inception in 2016. By the end of 2018 this protected an estimated 1.4 million employees across the UK public sector. In 2018 it answered 68.7 billion queries and blocked 57.4 million for 117,527 unique reasons.

A blog post about the new channel program is available here:


About Nominet
Nominet is driven by a commitment to use technology to improve connectivity, security and inclusivity online. For over 20 years, Nominet has run the .UK internet infrastructure, developing an expertise in the Domain Name System (DNS) that now underpins sophisticated threat monitoring, detection, prevention and analytics that is used by governments and enterprises to mitigate cyber threats.

A profit with a purpose company, Nominet supports initiatives that contribute to a vibrant digital future and has donated over £47m to tech for good causes since 2008, benefitting more than 10 million people. The company has offices in Oxford and London in the UK and Washington DC in the US.

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