Norwegian Air, leading low-cost long-haul airline, starts boarding passengers using facial recognition.
FOR IMMEDIATE RELEASE / PRURGENT
Vision-Box writes another chapter in world-class passenger experience as Norwegian Air joins biometric boarding platform at Los Angeles International Airport (LAX).
On July 11, the first flight of Norwegian Air using facial recognition for boarding left from Los Angeles airport to Barcelona. Already more than 500,000 international passengers have been recognized with their face to board paperless in LAX. However, Norwegian Air is the first low-cost long-haul carrier introducing this fast and secure next generation facial boarding technology. A simple gaze at a camera opens the eGate to board the airplane.
Miguel Leitmann, Global CEO and Founder of Vision-Box, welcomed Norwegian Air:
“We are very pleased to have Norwegian Air and its passengers benefit from Vision-Box biometric boarding platform at LAX, enjoying a faster and safer travel experience. This is yet another milestone that testifies to how biometrics is gaining traction to become the new normal.”
Norwegian Air was the tenth airline to successfully go live with the contactless biometric self-boarding solution at LAX, joining Air France, British Airways, Cathay Pacific, Finnair, KLM, Korean Air, Lufthansa, Qantas, and Singapore Airlines.
Bjørn Erik Barman-Jenssen, Managing Director Support Services at Norwegian Air, said:
“Norwegian thrives on innovation as we continue to disrupt the conventions of air travel. Several years ago, we arrived in the U.S. with low fares and new planes. We’ve been named ‘most fuel-efficient’ airline twice by the International Council for Clean Transportation— reducing carbon footprint and sustainability matter to us. Adopting paperless boarding with biometric technology is the right step for our environment, and will create a seamless experience, which will in turn attract more eco-conscious consumers to our airline.”
Los Angeles World Airports continues its transformation program, developing and embracing cutting edge technologies. LAX has recently been awarded the “Most Innovative Airport (large hub)" by the American Association of Airport Executives (AAAE).
The biometric self-boarding solution has been running since 2017 in the scope of the US Biometric Exit trial program and following a partnership between Vision-Box, Los Angeles World Airports Authority (LAWA) and the U.S. Customs and Border Protection (CBP).
How the biometric boarding platform works
The passenger approaches a self-boarding eGate. A biometric-enabled camera ergonomically integrated in the eGate captures the passenger’s facial image.
The image is securely sent to the CBP TVS (Traveler Verification Service), which conducts a matching process with the stored digital facial token, captured at the initial immigration process or from the US passport. Within seconds the system reconciles the passenger identity and his eligibility to enter the flight. The positive match of both verifications triggers to open the eGate doors and the passenger can board the airplane.
More security and efficiency
The solution is based on Vision-Box Traveler flow orchestration platform, enabling a quick and secure data exchange for a fast and seamless process. It provides unprecedented security by confirming to the highest degree of certainty the identity of boarding passengers and the authenticity of their documents utilizing Department of Homeland Security CBP Traveler Verification Service.
The self-boarding eGates were designed to offer an ergonomic passage, a friendly experience, and high speed in passenger throughput. Also offering a self-service method to change seats. As one result, airline operations is improved by automated reliable boarding and secures also an on-time departure.