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Thu, 02 Feb 2023 01:36:31 -0600
2019-02-18 Print

Smart Baking Company™ announces record sales

Healthy cakes, buns go beyond gluten-free


SANFORD, Fla. (Feb. 18, 2019)—Turns out, you can have your cake and eat it too—at least, you can with Smart Baking Company.

Last year, more people than ever did just that. Smart Baking Company, a pioneer in healthy baked goods, produced record numbers of its beyond gluten-free products—over 3.5 million Smartcakes® and more than 900,000 Smartbuns®.

And sales aren’t slowing down. In January 2019, Smart Baking Company had its largest month ever, with nearly 440,000 Smartcakes® and nearly 100,000 Smartbuns® baked and sold.

“For the last three years, since we launched our first product out of our R&D lab, we’ve seen sales continually grow as more people learn about their food and seek smarter solutions,” said Dave Heuvel, co-founder and VP of Sales. “We’re proud to help prove that healthy products that taste great actually do exist.”

Smart Baking Company started out as a family business based in Central Florida. Founded in 2015, the company drew on extensive research and testing to perfect products that go beyond gluten-free and don’t require customers to choose between healthy and fun.

Its Smartcakes® are the only FDA-approved designation of a “healthy cake.” They are gluten- and wheat-free, keto- and diabetic-friendly and non-GMO—and they have only 38 calories. They also feature 5 grams of fiber and 4 grams of protein. They are available in four core flavors—cinnamon, lemon, coconut and chocolate.

Smart Baking Company’s Smartbuns® include the same gluten-free and vitamin-packed base mix as Smartcakes®. The sandwich buns are just 72 calories and feature 10 grams of protein and 12 grams of fiber. They are also high in Omega-3 fatty acids. Smartbuns® are available in plain and sesame seed versions.

Smart Baking Company looks to build on its success in 2019. The company will attend Expo West in Anaheim, Calif., from March 5 through 9, at booth No. 8302. They are planning to launch limited edition flavors soon.

“Our goal is nothing short of changing the world, by helping people find smart solutions on their journey to healthy eating,” said Joanne Walter, Chief Marketing Officer, who holds 17 patents. “We are an R&D driven company focused on health, without sacrificing taste.”

Smart Baking Company’s products are available at health food retailers nationwide, on Amazon and on the company’s own website.

For more information about the Smart Baking Company, visit

About Smart Baking Company
Smart Baking Company, a pioneer in the health food industry, has broken the code on healthy baking, creating products that go beyond gluten-free. Its Smartcakes® and Smartbuns® are made from a proprietary blend of fiber, protein, water, vitamins and minerals. They are gluten- and wheat-free, low calorie, high fiber, diabetic- and keto-friendly and non-GMO. Smartcakes®, which come in multiple flavors, are the only FDA-approved designation of “healthy cake.” Founded in Sanford, Florida, the company aims to offer customers choices that are truly healthy and fun. Smart Baking Company products are available at health food stores nationwide, as well as on Amazon and online at For more information, visit the website or call 407.915.5519.

Contact Info
Will Wellons
195 Wekiva Springs Rd. Suite 214

Phone: 4073390879