The national capital of India, New Delhi witnessed the launch of SBK or Sabakuch Adopt A Tree campaign. This drive is an initiative by Sabakuch.com – as a part of the company’s Green Delhi Initiative.
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The campaign kicked-off at 3:00 pm on July 5, 2018 in the Connaught Place region. Shri KK Singh, Deputy Director of Horticulture at New Delhi Municipal Council (NDMC) was present as the Chief Guest on the occasion. The launch of this 45-day long campaign initiated with the planting of three trees outside Rajiv Chowk Metro Station (Gate no. 2), in Connaught Place.
A certain area of roadside was selected where the founder and owner of Sabakuch – Mr. Rakesh Kumar Sharma, the honorary guest and other 100 employees and guests gathered together to adopt a tree. After the tree planting ceremony, the citizens of Delhi took pledge to adopt a tree and preserve, protect and nurture it.
The kick-off ceremony saw volunteers wearing a campaign t-shirt and holding placards with the message about awareness on trees. The concerned citizens were also given pamphlets about this drive. The event was broadcasted live on social media website – Facebook, and simultaneous updates were made available on Instagram and Twitter as well.
For the next 45 days, the adopt a tree campaign will engage in online and offline activities like creating awareness through social media, putting sunpack sheets (large banners) in several areas of Delhi, distributing handbills containing interesting facts regarding the importance of trees.
‘’I’m really grateful for the support and co-operation of the people of Delhi and our guest from NDMC – Shri K.K. Singh. The response was beyond everyone’s expectations. This is a landmark moment for us and we feel very happy and positive by launching this Adopt a tree campaign. Our idea is to spread information about the importance of treesl. For example, an average tree gives oxygen to a family of four in a year. So, we want to increase the forest cover in Delhi which has shrunk to 13%. If we let trees to be cut, then we are looking at a day in the near future, when our kids will be walking with oxygen cylinder in their hands,’’ said, Mr. Rakesh Kumar Sharma, Owner, Sabakuch India LLP.
The roadmap of this campaign will be shared soon with the people on online social networking websites. The company is expecting more response by citizens who are already facing deforestation around them.