PR Urgent - Press Release News Wire

Sat, 27 Nov 2021 05:18:13 -0600
2018-07-05 Print

Wordsmith Advertising earns the coveted A' Design Award for Fairmont Quasar Istanbul's Aila Restaurant

The elegant visual identity for Istanbul's most-talked about luxury Turkish restaurant, Aila at Fairmont Quasar Istanbul, has won international recognition for its sophisticated, Art Deco inspired design, executed in a series of exclusive, hand-crafted menus and objets d'art by Wordsmith Advertising.


Wordsmith Advertising / AMIN Turkey's visual identity for Aila Dokuz Sekiz Restaurant located on the garden floor of Fairmont Quasar Istanbul has been awarded the coveted A' Design Award in the Graphics and Visual Communication Design Category.

In acknowledgement of its excellence, the work was selected as an award winner by the respected judges of the A' Design Awards & Competitions from amongst numerous nominated works from around the world.

About the Winning Design: Aila Restaurant

Agency President, Beau Higgins explains, "When Wordsmith Advertising / AMIN Turkey took on the challenge of naming and creating a visual identity for Aila, Fairmont Quasar Istanbul's high-end specialty restaurant, the creative team knew the identity had to capture the spirit of this traditional Turkish mezze restaurant and its "ocakba??" grill in a sophisticated contemporary setting, in a strikingly memorable design. Evoking a deco influence, our assignment included the naming of the venue along with logo design as well as design and production of all collateral materials, including dining, wine, bar and lunch menus." In addition to being recognized with a statuette and certificate, WordSmith's work will also be featured online and published in the A'Design Awards annual.

From Fairmont Quasar's point of view, the design and the collateral produced by Wordsmith has directly contributed to the business success of Aila Restaurant. General Manager, Kai Winkler, says, "The visual identity of our stand-alone specialty restaurant AILA has been created with great success. Most hotel restaurants are focusing on hotel guests only and not recognized locally. Starting from the selection of its chef, Aila has been aiming to position as a free-standing restaurant serving locals, and its visual identity has been designed accordingly. Today, after a year of operation, we are proud on the successful implementation and achieving our goal. The contribution of the well-thought out identity and understanding of the concept we all had in mind by Wordsmith is beyond praise."

Wordsmith's craftsmanship was key to defining the restaurant's personality and positioning as Esin Sungur, Director of Marketing and Communication explains: "Working with Wordsmith on the visual identity of our Turkish specialty restaurant has brought us a great result in terms of the end product which is an essential part of our guest journey. The design of the Aila logo and the complementing collaterals of the restaurant from menus to napkins, are telling our guests that they are in a traditional Turkish restaurant with an elevated twist. The visual identity; the selected colors, the typography, the materials used all serve the overall concept of and at the end; contribute to the brand positioning we have foreseen for Aila."

Design Team for the Aila Restaurant Identity
Aila Dokuz Sekiz Identity was jointly created the Wordsmith Advertising / AMIN Turkey team consisting of:
" Agency President and Production Manager: Beau Higgins,
" Creative Director: Ross Connard,
" Account Supervisor and Strategist: Yousra El Garah
" Copywriter: Fatih Melek

About Wordsmith Advertising / AMIN Turkey
Wordsmith Advertising / AMIN Turkey is an award-winning, full-service advertising agency with a proven track-record delivering design and creative for luxury lifestyle and hospitality brands. Clients past and present include Raffles, Fairmont, Kempinski, The Ritz-Carlton, Le Méridien, Conrad, Hilton, Marriott, Mövenpick, as well as numerous local brands and distinctive boutique properties. In addition to its luxury expertise, Wordsmith has deep category experience in retail, B2B and food, providing a diverse roster of Turkish and multinational brands with top-notch creativity, strategic planning and media buying not only in Turkey but across a geography stretching from North Africa to Central Asia and the Caucasus. With in-house film production and web design, Wordsmith offers clients cutting-edge solutions to keep their brands at the top of consumers' minds. In coordination with its AMIN partners, Wordsmith Advertising is able to tap some of the best creative talent on the planet, working in close cooperation with agencies in Western Europe and North America. With over 20 years of experience and a team of 15 unique and motivated professionals, Wordsmith provides one-stop communications solutions that build brands and deliver ROI online and offline.

Contact Info
Beau Higgins
Istiklal Cad. No. 166/36 Suriye Pasaji
Beyoglu - Istanbul, Turkey

Phone: +90 212 237 1979