Moye recommends using different accounts and passwords to protect your data
FOR IMMEDIATE RELEASE / PRURGENT
ST. LOUIS, MO – David Moye, a Big Data Expert and Principal with Forensic IT, says the breach at Facebook should raise red flags with consumers and businesses before they randomly grant consent to access their individual data.
Moye, who works with companies nationwide on big data issues, says while the Facebook breach was not similar to a hacker accessing information by breaching a Target or Yahoo website, it was a misuse of data done deceptively by Cambridge Analytica that neither the user or Facebook would have granted permission to use.
Moye said the increasing proliferation of online social sites, games, and contests should sound alarms for consumers before randomly granting access to their personal data.
“We tell people that anything that they do online in today’s digital age should be expected to be used in a way that they might not consent to. First of all, no one reads the agreements in software so we should not be surprised when something like this happens. Secondly, even a company with the best intentions cannot protect against misuse,” Moye says.
Moye said the best protection is for the consumer to use a separate email address for personal financial institutions and then use an “I could care less” email for Facebook and online games.
“Digital data may be stored, backed up, and protected, however, all it takes is one disgruntled person anywhere in the chain to create a potential breach. The best way to approach social media, games, and contests is to only put basic information online. The best way to protect yourself is with multiple email accounts. Sure it is a pain to manage but this is the best way to keep your social media data separate from your personal financial data.”
According to Moye, Facebook and other social sites could improve controls by limiting access to just user data and not all of the user’s friends’ data as well.
“Since Facebook is a free application, it is hard for consumers to demand better controls. Obviously the ultimate best user control is to not use Facebook. But for those individuals who do, the site should not grant access to one’s data to anyone besides the user who signed-up for the game or service. Facebook could easily do this by allowing a game to access the data for just the person who signed-up for the app and not all of their friends.”
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