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Tue, 31 Jan 2023 07:32:51 -0600
2018-01-11 Print

British Swim School Prepares to Make Big Splash in Gilbert

Water Safety and Survival School Welcomes New Arizona Location


Los Angeles, CA -- British Swim School, best known for its education of water safety as an essential survival skill amongst a fun and gentle environment, continues its expansion with a new pool location in the town of Gilbert. The Arizona addition officially opened to the public on Monday, December 18, but is being celebrated with an official grand opening on Thursday, January 11 2018, in which Gilbert mayor Jenn Daniels will host a ribbon cutting ceremony at 10:30 a.m. In addition, the location will also host a raffle and give four complimentary classes to one person, and waive annual fees for a year of classes for members that sign up in December and January. This location marks the third British Swim School in the Phoenix market.

The location will be run by first-time franchisee Dejan Simurdic, who immersed himself into the British Swim School franchise system because he shares the brand's commitment to water safety for children and adults.

“One of the things I’m looking forward to accomplishing with this new location will be the ability to impacts lives,” said Dejan Simurdic, British Swim School franchisee. “And not only those of children – British Swim School reaches so many more people beyond kids, and I’m looking forward to promoting water safety and essential skills to those in the Gilbert community.”

British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swimming skill development. While parental supervision is always the number one safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88 percent among children who are most at risk for deaths caused by drowning.

The British Swim School franchise concept operates a unique water safety program with teaching methods that serve as a trademark for the brand. The company offers lessons out of multiple national fitness chains and hotel pools year-round, based on the premise that children progress at different rates. Each child, regardless of age, is placed in their correct skill level and will have certain achievable objectives. British Swim School operates in nearly 200 schools in 20 states within the U.S., and holds around 12,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017.

The newly opened British Swim School East Valley is located within LA Fitness, which is at 3625 S. Gilbert Rd., Gilbert, AZ 85297. For more information about the British Swim School in Gilbert, visit

About British Swim School
For 35 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. CEO Rita Goldberg founded British Swim School in 1981 and developed the unique and highly effective teaching methods that are a recognized trademark of the brand. Headquartered in Ft. Lauderdale, Fla., British Swim School currently operates out of nearly 200 schools within 20 states, and is developing an international presence with locations in Turkey and Canada. The organization holds around 12,000 lessons per week nationally, and conducted nearly 600,000 swimming lessons in 2017. British Swim School has been ranked in Entrepreneur’s Franchise 500, Top 50 New Franchises, and the Top 10 Types of Franchises to Watch in 2015. For more information about British Swim School and its franchise opportunities, visit or, and like them on Facebook at

Contact Info
Jordan Massanari
888 S. Figueroa St., Ste. 1000
Los Angeles, CA 90017

Phone: 213-225-4436