Press Release Help - Write an Effective Press Release
How to Write a Good Press Release
Writing a press release for the first time can feel intimidating. Many beginners assume press releases must sound complex or overly promotional. In reality, a successful press release is simple, factual, and focused on delivering news in a format journalists can quickly understand and use.
This guide explains how beginners can write a professional press release with confidence.
What Is a Press Release?
A press release is a short, structured news document shared with media outlets to announce something newsworthy. Common examples include:
- Company launches or updates
- New products or services
- Events or announcements
- Business expansions or partnerships
The primary goal is not advertising, but informing the media in a clear and credible way.
Start With a Clear News Angle
Before writing, beginners should ask one key question:
Why is this newsworthy right now?
A press release should focus on facts, timing, and relevance. Avoid marketing language such as “best,” “leading,” or “revolutionary.” Instead, highlight what happened, when it happened, and why it matters.
Use a Standard Press Release Structure
Following a standard structure makes your press release easy to read and professional.
1. Headline
The headline should be short, factual, and specific.
Good headlines clearly state the news without exaggeration.
Example:
“ABC Tech Launches Cloud Security Platform for Small Businesses”
2. Dateline
Include the city and release date at the beginning of the first paragraph.
Example:
New York, July 15, 2026 —
3. Opening Paragraph (The Lead)
The first paragraph should answer the core questions:
- Who
- What
- When
- Where
- Why
This allows journalists to understand the news immediately.
4. Supporting Details
Use the next one or two paragraphs to provide context, background, or explanation. This may include:
- Purpose of the announcement
- Target audience
- Key benefits or outcomes
- Keep sentences concise and factual.
5. Quote (Optional but Recommended)
A quote adds a human voice and credibility. It usually comes from a company representative, founder, or spokesperson.
Example:
“This launch reflects our commitment to helping small businesses protect their digital assets,” said John Smith, CEO of ABC Tech.
6. Company Overview
End the press release with a brief “About” section that explains who you are.
Example:
About ABC Tech
ABC Tech is a software company specializing in cybersecurity solutions for small and mid-sized businesses.
7. Contact Information
Always include contact details so journalists can follow up.
- Name
- Phone number
- Website (optional)
Keep the Language Simple and Neutral
Beginners often make the mistake of writing press releases like advertisements. A press release should sound neutral and professional.
Avoid:
- Sales slogans
- Overused buzzwords
- Long paragraphs
Use:
- Clear sentences
- Objective tone
- Verifiable facts
Length and Formatting Tips
Ideal length: 400–600 words
- Use short paragraphs (2–3 sentences)
- Write in third person
- Proofread carefully for spelling and grammar
Final Advice
Writing a press release becomes easier with practice. Focus on clarity, structure, and news value rather than marketing language. If the release answers key questions clearly and respects journalistic standards, it is already on the right path.
A well-written press release not only improves media visibility but also builds long-term credibility for your brand or message.