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Sat, 04 Dec 2021 13:30:56 -0600
2018-04-16 Print


The World's First Frozen Yogurt Franchise Celebrates Its Franchiees' Second Store in Northwest Texas


**IRVING, Texas (April 16, 2018) – TCBY, **The Country’s Best Yogurt, the world’s first frozen yogurt brand, announced today the launch of its latest location in Irving, Texas at the Toyota Music Factory complex in Irving. To celebrate the grand opening, *TCBY* will be offering guests their first 4oz. of frozen yogurt free on Wednesday, April 18th all day long.

Husband and wife duo Alkesh and Tina Jariwala opened their first *TCBY* location in Coppell three years ago and are excited to open their second store at Irving's new entertainment hub. After working five years in the banking industry, Tina decided to search for a career that allowed her to spend more time with her two daughters. Alkesh has been a longtime fan of *TCBY*, taking frequent trips to the local brick and mortar as a child. With these memories in mind, the pair thought *TCBY* was the perfect business to open in their community and ventured into franchising. With one location under their belt, Alkesh and Tina look forward to help Irving locals make memories of their own over a cup of* TCBY *frozen yogurt.

“I grew up with *TCBY*,* *so I am continuously honored to be a part of the brand and elated to open my second location in the area,” said franchisee, Alkesh Jariwala. “*TCBY* has allowed my wife and I to lead by example for our daughters, and we look forward to having them inherit the business one day and become franchisee owners themselves.”

“The expansion in Irving has provided a great opportunity to continue our legacy of serving delicious, healthy frozen desserts,” said Dustin Lyman, CEO of *TCBY.* “It has been a pleasure working with Alkesh and Tina and we look forward to seeing their success at the Toyota Music Factory complex.”

*TCBY* Irving is at 370 Las Colinas Blvd. Suite 110, Irving, TX 75039 and is open Sunday through Thursday from 11 a.m. to 10 p.m. and Friday through Saturday from 11 a.m. to 11 p.m.. For more information regarding *TCBY*, including store locations, please visit ( Like *TCBY *on Facebook at ( or follow on Instagram at ( and on Twitter at (

*_*About TCBY:*_*

TCBY is the first and largest frozen yogurt brand, leading the industry with its new self-serve concept. With more than 30 years of experience, TCBY is a successful model that has fueled the growth of a thriving industry. TCBY, which currently has 300-plus franchise locations system wide, offers an extensive product line, with most yogurt flavors low in fat, nonfat, or no sugar added. TCBY launched its new frozen yogurt classification called "Super Fro Yo," the healthiest frozen yogurt product available in the market. TCBY was also the first brand to market Greek Frozen Yogurt. TCBY and Mrs. Fields are part of Famous Brands International. For more information, visit ( or (

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