Northeast Packaging is taking advantage of portion control trends by presenting food packaging versatile enough to conform to smaller snack quantities.
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Northeast Packaging, a leading manufacturer and importer of laminated films and packaging products available online at http://www.NEPack.com, is targeting dietary brands that are seeking innovative wrapping solutions for their portion control foods.
“Modern day shoppers are gravitating towards portion-controlled snacks for a variety of reasons. Perhaps they want to keep tabs on their calorie intake or like the convenience e of snacking on the go. Single or two-person households may prefer them because they cut back on waste and are a more appropriate size. All these trends are coming together in the isles of super markets. Packaging product manufactures need to keep up with this demand by providing compact wrappers for entrees, desserts, sides, and produce,” stated Stewart Braun, Northeast Packaging’s CEO.
Food companies may be surprised to discover how portion control is affected by the types of packaging utilized to store items. Weight naturally factors into the size of a meal. Nevertheless, wrappers also determine consumption rates. If, for example, a snack comes in an upright, re-sealable stand up pouch, one is sending the subliminal message that this food is meant to be eaten in increments. The same goes for wrappers. Individual coverings like those found on power bar wrappers indicate that the food being consumed is one per person. If a customer is presented with a snack chip bag in a variety of sizes, he or she has the ability to determine which size is appropriate based on the amount of people being fed.
Northeast Packaging collaborates with its clients to ensure that packaging specifications adhere to desired size, shape and add-on customizations. The flexible packaging producer also works with a staff of graphic designers for clients who need help integrating key images or logos. If a client does not happen to have any original design scheme in mind, Northeast Packaging can recommend artists to help develop a unique, branded look for each new product.
The type of packaging utilized depends on what materials are being stored. The demand for portion-controlled fresh foods — particularly fruits and vegetables — appears to be increasing. A survey by the Hartman Group asked shoppers what single-serve products they most desired. The top five cited products, in order, were: cookies, chips, vegetables, fresh fruits and crackers. For perishable, fresh foods like fruits or vegetables, Northeast Packaging has barrier film intended to protect against heat, light, oxygen and moisture, keeping produce crisp longer. Pantry foods can benefit from Northeast Packaging’s Retort Pouch. A Retort Pouch keeps prepared food hermetically sealed for long-term, unrefrigerated storage. The pouch is great for snack packaging because it conserves the quality of noshes with an indefinite shelf life.
For further information about Northeast Packaging’s laminated film and snack packaging inventory, check out the company’s website at http://www.NEPack.com or call 845-426-2900. Northeast Packaging is also active on Facebook and Twitter at http://www.facebook.com/NEPack and http://twitter.com/NEPack. It maintains a product packaging blog at http://www.ProductPackagingBlog.com.
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