At the recent Casual/Outdoor Furnishings Market, heightened interest and placement growth from specialty and home furnishings retail segments was realized by NorthCape International due to product selection and indoor-outdoor insights.
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NorthCape International, manufacturer of high end all-weather outdoor wicker furniture and accessories, announces the positive response from the casual and home furnishings segments received by its 2013 collections during the recent International Casual Furniture and Accessories Market held in Chicago, Ill. “Overall response from both current customers and potential new customers was very positive,” said Kim Golson, sales manager, NorthCape International, Chicago, Ill. “Many retailers are realizing the potential of the outdoor category and the outdoor-indoor positioning of our products is a perfect fit.”
The products on display in the NorthCape showroom during the week-long market included five new collections with deep seating, dining and multiple table top designs. Known for its offerings in both contemporary and traditional design styles, NorthCape highlighted collections with innovative constructions including a 15mm thick weave. The weave was introduced in two color options including willow and cappuccino.
Golson feels the popularity of the company’s lines for the casual and interior furnishing segments is due to the indoor-outdoor use of the woven products as well as NorthCapes’ ability to educate and provide insight into the outdoor category. “As interior furnishing entities enter the category, they are not only learning about outdoor product constructions, but the properties and design options of performance fabrics as well,” said Golson. “Our design team is able to assist in selections based on color and weaves suitable for the outdoor room.”
In the contemporary category, the popularity of sectionals continued to grow for next spring due to the product’s ability to adapt to multiple space layouts. In 2012, sectionals comprised 45% of the company’s sales. Despite this fact, Northcape International saw growth in other areas as well. “Although modern designs have been a trend for the past two years, we also are seeing a surge in our more traditional deep seating groups,” said Golson.
For more information about NorthCape International’s lines of indoor-outdoor furniture visit www.northcapeinternational.com or contact 205.637.6569.