Mobile CRM solutions provide real time access to business critical information while on the move. This is a welcomed step forward for business users – the real time access to customer data allows for quicker response times and improved efficiency.
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With the release of the latest iPhone this month, it’s evident that mobiles are continuing to evolve, to better provide for the business user – and so with it is the CRM software accessible through them. With enhanced connectivity now increasingly available, most recently with the introduction of 4G, data is more easily accessed out of the office making the move to mobile CRM solutions more viable than ever before, says DMC Software.
Mobile CRM enables CRM users to access customer data on the move, through applications on web-enabled smartphones, or tablets. A key benefit of Mobile CRM is organisational productivity due to the real-time access to customer data, enabling quicker response times and improved efficiency.
Managing Director of DMC Software, Mike Ramsay, commented on the growth of Mobile CRM, stating “With the advances in Mobile technology witnessed in the past 5 years, it was only a matter of time before business software would evolve to follow suit.
“Since the introduction of Mobile CRM into Sage products in 2011, the functionality available has gone from read-only access to something that closely resembles a local CRM client. In recent months, we have seen a significant increase in demand for CRM software offering mobility, highlighting mobile CRM is a key component of business strategy for many organisations moving forward.”
A key concern for businesses implementing a mobile CRM solution is security, and the implications for sensitive customer data accessed via a mobile device. The Sage ACT! Mobile Premium app is security encrypted, which means that if a password is forgotten, or the mobile device is stolen, then customer information can be kept safe, and secure.
The Sage ACT! Mobile application has been designed to enhance competitive advantage, by allowing users to access business critical information on the move. This increase in accessibility means that customer information can be edited, and responded to via mobile devices, giving the customer a quicker response time. Sage ACT! Mobile can also help employees, who work out of the office, stay up to date with updates - without having to log in via a laptop.
About DMC Software Solutions
DMC Software is a company that is experienced in providing Sage and Microsoft business management solutions for businesses of all sizes, across a broad range of industries. With advanced development abilities DMC can tailor a solution to meet the exact requirements of a business, providing the tools and supporting services to increase efficiency and profitability.
For more information on the business management solutions and professional services available from DMC Software visit www.dmcsoftware.co.uk. Alternatively, email info dmcsoftware.co.uk or call FREEPHONE 0800 6522 423 to speak to a member of the sales staff. | 
