Launched at the beginning of the year, Legacy Wines, the impulse sector division of Manchester-based Kingsland Wines & Spirits, has introduced a Californian wine brand – named ‘Juicy Grape Wines’ – to its ever-growing Impulse exclusive brand portfolio.
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Launched at the beginning of the year, Legacy Wines, the impulse sector division of Manchester-based Kingsland Wines & Spirits, has introduced a Californian wine brand – named ‘Juicy Grape Wines’ – to its ever-growing Impulse exclusive brand portfolio.
Juicy Grape wines will act as an umbrella brand, with the first range being approachable mid tier wines focussing on the highlights of California. Called ‘The Big Crush’, the approachable wines are packed full of fruit and created to represent ‘Californian sunshine in a glass’. The packaging is a modern representation of the traditional wine making device, the basket press. The label has a simple yet eye-catching design aimed at the younger consumer.
The initial range consists of a Pinot Grigio, Merlot and Grenache Rosé with a RSP of £6.99 off promotion and £5.49 on promotion. You can buy wine online when you visit www.juicygrapewines.co.uk where you will fiind all those stocking these great tasting wines.
Commenting on the launch of Juicy Grape wines, Laura Delooze, Marketing Manager at Legacy Wines said: “We’re delighted to be adding a Californian brand to the Legacy collection. The Big Crush wines are a great representation of what the country has to offer.
The feedback we have had already to-date following the launch has been nothing but positive. Consumers are particularly highlighting the smooth, fruity taste to the Merlot, the sweeter, lighter red berry flavours of the Grenache Rosé, the aromatic, crisp Pinot Grigio and the clean modern branding.”
For further details on Legacy wines and its brands, please visit www.legacywines.co.uk. For further details on Juicy Grape wines please visit www.juicygrapewines.co.uk.
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