The Orthotic Shop, a provider of custom orthotics, arch supports, SOLE inserts, and other related products, is introducing a new selection of comfortable OluKai sandals for the summer.
 FOR IMMEDIATE RELEASE / PRURGENT
This summer, online therapeutic shoe retailer the Orthotic Shop is debuting a new collection of OluKai flip flops and sandals to complement its extensive inventory of comfort shoes, arch supports, diabetic shoes and socks, and other corrective footwear. Visitors to http://www.OrthoticShop.com will find a variety of shoes and sole inserts designed for optimal support and comfort, as well as an orthotics selection tool to guide them through the process of choosing appropriate insoles, brands, and styles depending on their health and activity levels.
The Orthotic Shop recently added a new line of OluKai flip flops and shoes to its site for mid-summer shoppers. A combination of the Hawaiian words for “comfort” and “ocean,” OluKai sandals were recently selected as a recommended product by Oprah Winfrey for her September 2012 O-List, and are noteworthy for their aesthetic appeal, accessible prices, and high levels of comfort and support.
“We believe that OluKai sandals are a fashionable and practical choice for both men and women. The brand’s sandals make for fun, summertime footwear that provides heel and arch support without sacrificing style. Customers are encouraged to visit our site, browse our selection, and direct any questions to our knowledgeable staff via the contact page on our website. We are delighted that Oprah Winfrey spotlighted OluKai footwear on September’s O-List, and we couldn’t agree more that OluKai flip flops and sandals are a great way to step out in comfort and style this season,” said the Orthotic Shop’s CEO Matt Behnka.
Included in the new OluKai inventory is the women’s Paniolo sandal, formed from high-quality leather with saddle-inspired stitch detailing; “paniolo” translates to “cowgirl” in native Hawaiian, reflecting the footwear’s Western inspiration. The sandal includes an anatomically designed foot-bed for cushioning and arch support, and is currently available in five different hues on the Orthotic Shop’s website for $84.95.
Compression molded EVA foam midsoles distinguish the ’Ohana collection of OluKai flip flops and sandals, available now for both men and women. This technology, first popularized in high-end athletic footwear, now provides extra support and comfort in flexible, everyday sandals. The men’s slides are structured to help relieve plantar fasciitis pain with medial and lateral arch support, as well as a built-in heel cradle that centers and aligns the foot to minimize pronation and supination. ’Ohana men’s and women’s sandals also include EVA drop-in footbeds and generous toe boxes for a personalized fit.
The Orthotic Shop is additionally showcasing its line of SOLE moldable orthotics. These podiatrist-recommended inserts are heat-molded, yielding to the wearer’s body heat and weight for a custom fit. SOLE insoles take shape even more quickly when heated briefly in the oven, and alleviate discomfort caused by arthritis, bunions, and hammertoes. For a limited time, the Orthotic Shop is carrying a variety of SOLE Sport flip flops for men and women reduced 30% or more off their respective MSRPs.
To learn more about how the Orthotic Shop can help ease the pain and discomfort associated with diabetes, arthritis, plantar fasciitis, or misalignment, visit http://www.OrthoticShop.com or call 1-800-309-0412. For Facebook and Twitter access, visit http://www.facebook.com/OrthoticShop and http://twitter.com/ComfortShoes. The Orthotic Shop also publishes an informative blog at http://www.OrthoticShop.com/blog. | 
