In honor of their 25th birthday, Caboodles will be supporting Mercedes-Benz Fashion Week with a special celebration on Wednesday, September 12.
FOR IMMEDIATE RELEASE / PRURGENT
CHICAGO – In celebration of their 25th birthday, Caboodles, the brand that launched an 80’s phenomenon with its iconic pastel cosmetic box, will be a proud supporter of Mercedes-Benz Fashion Week and will be on-site on Wednesday, September 12. Fashion and beauty lovers alike can join Caboodles for the unveiling of the limited-edition re-release of the original 1987 Caboodle, aptly named My First Love, along with celebratory champagne toasts, birthday treats and giveaways throughout the day. Mercedes-Benz Fashion Week attendees can join in the birthday fun by stopping by the Caboodles display area and also interacting with Caboodles on Facebook (www.facebook.com/caboodles) and Twitter (realcaboodles) for additional information on giveaways and insider scoop. Caboodles will be giving away 25 My First Love Caboodles along with t-shirts, beach bags, and an array of cosmetic cases and trays all day.
"Mercedes-Benz Fashion Week is a place for tastemakers - and not just in the apparel department. The attendees are always looking for new trends, as well as twists on the classics," said Stephanie James, Vice President of Sales & Marketing. "Our on-site presence in the Event Lobby will bring the best of both worlds right to them. The vintage My First Love Caboodle brings back the original’s sweet spirit and nostalgia, while our newer, sophisticated product line will give fashionistas something fresh and different to get excited about.”
Over the years, Caboodles has grown up alongside its loyal fans, expanding its products to offer refined designs and modern patterns that appeal to a wide variety of styles and tastes. It’s Caboodles dedication to style, function, and a woman’s independent spirit that has led them to become an essential part of the daily routine of millions for twenty-five years and counting.
Since 1987, Caboodles has been helping women of all ages get themselves ready for life’s possibilities. With an extensive line of Grande Train Cases, Specialty Cases, ‘IT’ Bags and Crystal Clear trays, Caboodles creates fun, playful cosmetic organizational products designed to fit every style and need. The brand offers more than 70 products ranging from $5 to $70 and is sold at national mass and specialty retailers. Committed to the empowerment of women and girls, Caboodles is involved in a variety of charities including Step Up Women’s Network, Today Show Charitable Foundation, Boys and Girls Club, and Polished Girlz.