LaLa Anthony debuts new make-up line titled Motives at Atltanta International Fashion Week
FOR IMMEDIATE RELEASE / PRURGENT
Atlanta, (June 26, 2012)- La La Anthony, entertainer and star of VH1’s hit series La La’s Full Court Life, has teamed up with Motives® by Loren Ridinger® cosmetics line, to create Motives® for La La, a line of makeup uniquely-formulated for every shade of today’s modern woman. La La’s line will premiere during the Runway Shows of Atlanta International Fashion Week alongside MAC Cosmetics.
La La made it a point to emphasize colors and products for African American and Latina women; due to the lack of prominence, many beauty lines place on ethnic markets. Motives by La La achieves this goal, as the partnership between La La and Loren has resulted in a line that shares their love of makeup through products and colors that give a complete look – eyes, cheeks, lips – for women of every shade.
The line contains six product types– lipsticks, lip shines, eyeshadows, blushes and shimmer – that showcase La La’s distinct style. With powerful color combinations and exclusive branding that includes names like Red Carpet, Dreamer, Off Broadway, Backstage and more, Motives for La La is a perfect blend of runway and everyday styles embodying the woman this line was created for.
For more information on AIFW, and how to become a part of this fashion enterprise, contact AIFW at infoatlantainternationalfashionweek.com or call (888) 601-3330.
About Atlanta International Fashion Week: Atlanta International Fashion Week has brought some of the biggest names and brightest emerging designers to Atlanta for five consecutive years, while gaining notoriety worldwide. We have teamed up with the fashion industries internationally renowned elite to afford aspiring designers and models the opportunity to network, learn, and experience the opportunities Atlanta has to offer. This star-studded affair will be entertaining and designed to benefit local and national charities in the name of fashion. To find out more, please visit atlantaintlfashionweek.com.