Kuru Footwear's patent-pending shoe technology provides superior support for the world's most comfortable shoes.
FOR IMMEDIATE RELEASE
Active footwear is one of the most overlooked, yet decidedly important decisions to be made by the active person. Buying a pair of comfortable shoes is deceivingly easy, as most brands have a flashy aesthetic and a good fit, but a tendency to wear down over a short period of time. A pair feels great in the store (or at least sufficient enough) then in the ensuing few days and weeks blisters form and feet become sore. Oddly enough, the human foot will adjust; it will break itself in by forcing itself upon the shoe. Kuru looks to eliminate this painful break-in period by creating a shoe that adjusts to your feet.
Kuru technology demands that your shoe has a “made-for-you” feel right out of the box. The break-in period is a thing of the past. The discomfort of adjusting to the make of a shoe should not be the burden of the customer. A shoe can and should work for you. The major difference in the Kuru design is the interactive padding in its soles. While most soles are flat, providing only a simple cushion upon impact, Kuru’s padding works with the motion of the heel. The padding actually cups the heel as it moves, allowing more support for the foot. This is also important in maintaining the longevity of the cushion. While most heel/foot pad relationships are counteractive, the Kuru pad works with your foot.
Heel support is one of the most important attributes in a healthy active lifestyle. Still, Kuru expands beyond that with the comfort of a padding that molds to the shape of the individual’s foot. The sides of each shoe are soft, giving a custom feel to its users. Instead of pushing against or simply supporting the sides of the foot, the padding hugs and adjusts to the user.
The Kuru idea is that the necessary adjustments should be made by the product, not the consumer. Each shoe looks to eliminate the expensive orthotic add-ons often prescribed to users suffering from discomfort. It is a revolutionary proactive, rather than reactive, method in footwear technology.
About Kuru
Kuru footwear is the healthy choice for the active lifestyle. Their online reviews and testimonies from users have made the company an innovative leader in the industry since 2009. The technology continues to build the world’s most comfortable and durable shoes. Customers continue to make Kuru the number one brand for hiking, walking and casual comfort and Kuru, in turn, makes its customers the healthiest people on the planet. | 
