Bear Factory Parties is one of the UK’s leading suppliers of teddy bear making kits and teddy bear parties. The company bought over the UK and European distribution of the American Bear Factory two years ago and has benefited from rising sales ever since.
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Bear Factory Parties is one of the UK’s leading suppliers of teddy bear making kits and teddy bear parties. The company bought over the UK and European distribution of the American Bear Factory two years ago and has benefited from rising sales ever since.
Despite starting out from very humble beginnings which involved using the garage of one of the owners, Bear Factory Parties has revolutionised the teddy bear market and grown into a market leader.
In 2002 the Bear Factory Parties owners felt that a website was an essential marketing tool, and so www.bearfactoryparties.couk was created. The site has undergone a number of changes since its creation a decade ago, but it has proven to be vital in the company’s success.
Bear Factory Parties relies heavily on the website to ensure that they could reach out to the British public in every corner of the UK. The well-designed ecommerce website has ensured that the company can achieve its aims and objectives, whilst remaining attractive and child friendly.
Sales have been rising steadily over the past twelve years, particularly since the takeover of the Bear Factory and the increase in online customers.
One of the company’s unique selling points is that the children make their own teddy bears at home, rather than receiving a pre-stuffed toy. The kids love making the teddies as they can stuff them as much or as little as they want, include wish stars and voice recording boxes, and even write out their birth certificate.
The teddy bear kits are much more fun than simply buying an off-the-shelf pre-stuffed toy that every other child owns. The teddy bear kits allow the child to feel that their bear is unique to them.
Bear Factory Parties has always worked hard to ensure that prices are kept fair and affordable for children and their parents. The teddy bears and the parties are very competitive in comparison to largest competitor, Build-a-Bear.
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Notes for Editors
Bear Factory Parties is an innovative company specialising in unique children’s party entertainment. At Bear Factory Parties Parties each child makes a teddy bear or raggy doll, which they get to take home. The parties are suitable for children between 4 and 12 years old as there is no sewing involved in making your own bear. The company was registered in 2001 but only launched the first party in 2002, and has spent the past 10 years developing the product range to improve the teddy bears and parties.
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