With 90% of property searches now conducted on the internet, House Simple, a leading UK online estate agent, today championed the ‘third way’ of selling your house and backed a global investment company's theory that online estate agency could well be the future of UK house sales.
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For a long time home sellers in the UK who wished to bypass the high commission rates of high street estate agents had no option but to go it alone and sell privately. The growing importance of the internet in the house selling process, however, has recently presented sellers with a very attractive ‘third way’ to sell their house. House Simple is one of a new breed of online estate agents that looks set to shake up our conception of what selling a home through an estate agent will cost.
Reviewing the services offered by online estate agents like House Simple, global investment company IPIN recently dared to wonder out loud whether the future of UK house sales will indeed be online.
The internet is already central to any house sale. There are 97% of all properties for sale in the UK listed on just 5 websites, namely Rightmove, Zoopla, Find a Property, Primelocation and Globrix. A recent Comscore investigation suggests that as many as 90% of UK home buyers are searching online, but only 5% are visiting a high street estate agent.
The marketing power of the internet could have led to a rise in private sales but as none of the top property selling sites will accept private sales this potential avenue has quickly become a cul-de-sac. House Simple offers a viable ‘third way’ that avoids the high fees of the high street but maintains the ability to market your property on sites with high traffic.
House Simple is an online estate agent that does not have to incur and pass on the expenses involved in maintaining local offices, a fleet of company cars and the provision of accompanied viewings. From such savings it is able to offer sellers a low fixed fee and concentrate its marketing efforts on where the buyers actually are: the internet.
House Simple estimates that an average house sale through its online estate agency saves families over £4000 compared to selling through the traditional local estate agent network. By selling through the ‘third way’ offered by on line estate agents such as House Simple, sellers have nothing to lose but an accompanied viewing – and a lot to gain.
About House Simple
House Simple is an online estate agent offering all the most valuable tools to sell a property that high street estate agents can provide combined with expertise in the internet marketing tools that really matter – and all for a much lower fee. So make the right move, and find out information on how to highlight your property details online, receive valuations, professional photographs, floor plans and all you need to sell your property as quickly and smoothly as possible.
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