Rama Beerfas, of Lev Promotions, San Diego, CA,
earned the certification of Certified Advertising Specialist administered by Promotional
Products Association International (PPAI; ppai.org), a not-for-profit association for more than 10,000 members of the $16.5 billion promotional products industry.
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Rama Beerfas, of Lev Promotions, San Diego, CA,
earned the certification of Certified Advertising Specialist administered by Promotional
Products Association International (PPAI; ppai.org), a not-for-profit association for more than
10,000 members of the $16.5 billion promotional products industry.
Individuals with a PPAI certification are seen as industry leaders—those who have attained a higher standard of professional competence, knowledge and experience. "I am proud to be part of the promotional marketing industry. This certification is another stepping stone in our company's ten-year commitment to providing our clients the best possible advice and service in growing their businesses," says Beerfas.
PPAI industry certification is acquired through a combination of: required certification classes, demonstrated years of employment in the industry, education, industry contributions and a successful demonstration of expertise. Certification is maintained through continuing education to ensure current knowledge and leading-edge professional skills.
The Certified Advertising Specialist (CAS) certification requires 75 hours from a structured
industry approved curriculum, a minimum of three years of experience in the promotional products industry and a passing score on the CAS certification exam. The rigorous curriculum required includes an overview of the promotional products industry, promotional programs, best practices/supplier-distributor relations, advertising and marketing overview, product safety
basics and business ethics. Upon completion of the core curriculum, individuals then have the
opportunity to structure their own course schedules to deliver the greatest relevance and value
for their careers.
PPAI certification demonstrates a commitment to both business excellence and continual professional growth. A relatively small percentage of professionals hold these certifications and are known as the industry’s innovators and leaders. PPAI certification has been recognized as a reliable indicator of professionalism and excellence in the promotional products industry
The promotional products medium is an essential element in the marketing communications mix. A “branded” tangible product turns an ordinary message into a marketing experience an audience can see, touch, hear, smell and even taste. Promotional products are one of the most efficient and effective media buys with the advertising industry.
Lev Promotions is a marketing solutions company that creates effective, targeted promotional programs; offers marketing consulting services and marketing presentations, seminars and workshops. For more information please call (619) 697-2045, e-mail info levpromotions.com, or visit www.levpromotions.com. | 
