Celebrity Chef And Prominent Comfort Flooring Provider Partner To Create New Mats For Home Chefs
FOR IMMEDIATE RELEASE
Austin, TX – GelPro®, the world’s leader in comfort flooring solutions, and Emeril Lagasse, an award-winning chef, restaurateur and television personality, today announced the launch of Emeril™ Chef’s Mat by GelPro®, a novel line of anti-fatigue mats for use on hard floors found in the home kitchen. The Emeril™ Chef’s Mat joins GelPro’s extensive collection of floor mats designed for cooking enthusiasts looking for a more comfortable and enjoyable experience while standing on tough surfaces for long periods of time.
“Recognized for his culinary excellence and innovation in the kitchen, Emeril has become a household name through his popular television shows, original recipes and branded merchandise,” said Robb McMahan, Founder and CEO of GelPro. “Just as Emeril has grown his own brand into a trusted source of helpful kitchen products, GelPro has taken a similar approach to its development of reliable flooring solutions. Given these obvious parallels, Emeril is the perfect partner for our latest comfort mat.”
“I’ve used GelPro mats in my kitchen for a long time and am thrilled to have my own line of this incredible product,” said Emeril Lagasse. “GelPro’s design of this mat is in a league of its own. Speaking from experience of being on my feet in many kitchens all day, the comfort they provide is incomparable to anything else on the market.”
Ergonomically engineered with dual-density technology, the Emeril™ Chef’s Mat by GelPro® features a patented gel core over a base layer of supportive foam. Incorporating a combination of ¼ inch gel that conforms to the shape of your feet and ¼ inch premium foam for proper firmness, the Emeril™ Chef’s Mat by GelPro® absorbs shock and greatly reduces pressure on your feet and back while standing for long periods of time on hard surfaces.
The Emeril™ Chef’s Mat by GelPro is available in the popular Cordoba pattern, a high-end synthetic leather with an intricate variant of an interwoven basket weave pattern, which adds depth and texture to the kitchen floor. Mat sizes are 20’’x32’’ and 20’’x48’’, and colors include Truffle and Sable. Rich and alluring, Truffle infuses hints of red with a warm dark coffee brown, while Sable complements warm wood tones and light flooring with its medium brown color. The 20”x32” Emeril™ Chef’s Mat by GelPro® is priced at $79.95 and the 20”x48 mat is available for $119.95.
The Emeril Chef’s Mat by GelPro may be purchased at Emerils.com and the complete GelPro mat collection can be purchased directly at www.gelpro.com or by calling
1 (866) GEL MATS (435-6287).
About Emeril Lagasse
Chef Emeril Lagasse is the chef/proprietor of 13 award-winning restaurants in New Orleans, Las Vegas, Orlando, Bethlehem, PA and Charlotte, NC. He is a national TV personality, who has hosted over 2000 shows on the Food Network, and is the food correspondent for ABC’s Good Morning America, in addition to his shows The Originals with Emeril and Emeril Live airing on the Cooking Channel. He is also the host of Emeril’s Table, a new original cooking series on Hallmark Channel. Emeril is the best-selling author of sixteen cookbooks. His newest book, Sizzling Skillets and other One-Pot Wonders, hits shelves September 2011. Emeril Lagasse joined the Martha Stewart family of brands in 2008; Martha Stewart Living Omnimedia (NYSE: MSO) acquired the assets related to Emeril’s media and merchandising business, including television programming, cookbooks, and emerils.com website and his licensed kitchen and food products. In September 2002, Emeril established the Emeril Lagasse Foundation to support and encourage culinary arts and education programs for children. As of 2011, Emeril Lagasse Foundation has given over $4 million to children’s causes in New Orleans and on the Gulf Coast.
GelPro ® is the leading brand of premium gel-filled comfort floor mats. Certified by the National Floor Safety Institute for slip resistance, GelPro ergonomic floor mats are scientifically engineered with patented gel comfort technology that reduces the discomfort of standing on hard flooring. GelPro also features a durable and stain-resistant synthetic fabric surface, appealing to those who value comfort and style in their home. A must-have accessory with over one million mats sold, GelPro anti-fatigue floor mats can be purchased at Bed Bath & Beyond, at specialty retailers nationwide, and at www.GelPro.com or by calling 1 (866) GEL MATS (435-6287). For more information, visit www.GelPro.com and “Like” the GelPro Facebook page. The GelPro brand is owned and operated by Let’s Gel, Inc., a privately held company founded in Austin, TX. Stand in Comfort! ®