CommCore Consulting Group’s Dale Weiss will disuss these issues and more during an interactive media training workshop from 8 A.M. until 12 P.M. on April 17th at the 2012 Food Safety Summit in Washington, DC.
FOR IMMEDIATE RELEASE / PRURGENT
February 28, 2012, Washington, DC – The old expression of ”any publicity is good publicity” is certainly not true when a food safety issue hits the news. There will be news coverage, but knowing what to say and how to say it can shift a negative interview into one that is more balanced. Being proactive in announcing new food safety policies and programs helps load your PR account of good will before a problem arises. The challenge is making the time and effort to always think ahead.
CommCore Consulting Group’s Dale Weiss will disuss these issues and more during an interactive media training workshop from 8 A.M. until 12 P.M. on April 17th at the 2012 Food Safety Summit in Washington, DC. The workshop will focus on how to create messages and sound bites that get quoted, how to prepare for any interview, and how to develop and maintain a positive relationship with the media.
”The ability to quickly and effectively interact with the media is a vital part of business success,” said Dale Weiss, ”Learning techniques such as how to probe a reporter and bridging can not only make an interview less stressful, but also significantly more compelling.”
CommCore is proud to participate in this year’s Food Safety Summit. This annual event is designed to educate and inform growers, processors, reatailers, distributors, foodservice operators, regulators and academia about the growing needs and concerns of the Food Service Industry. As a leader in media and crisis communications, CommCore has extensive experience in the food industry and is looking forward to an interactive program with conference participants.
About CommCore Consulting Group
CommCore Consulting Group is a privately held specialty communications firm serving businesses, government agencies, and non-profit organizations around the world. The company specializes in strategic and tactical communications development and implementation across all industry sectors, organizational crisis planning and response, executive media and presentation training,message development, C Suite leadership and staff internal communications skills development. CommCore is led by its president and CEO, Andrew D. Gilman – a lawyer, award-winning journalist, and co-author of the best-selling book Get To The Point. CommCore is headquartered in Washington, D.C., and has offices in New York City, Los Angeles, & Dallas. More information about the company is available at www.commcoreconsulting.com.