Progressive Organization Aims to Partner With Artists To Release Their Projects - Flagship Group The Dean’s List Set To Release “Generation X” in April 2012
FOR IMMEDIATE RELEASE
New York, NY (February 15, 2012)—Since its inception in 2006, New Universal Entertainment Agency or NUE Agency, an international boutique talent agency, has been heralded for their ability to continuously devise strategies to build their clients careers. Whether working with emerging or established acts, NUE Agency has regularly orchestrated unique and innovative campaigns that help their clients reach new audiences without sacrificing their creative ideals. In 2012, as a reaction to the ever-changing landscape of the music industry, NUE Agency has launched aveNUE Music Partnerships as a distribution and relationship building platform for artists on the verge of breaking through to a wider audience. Through strategic brand partnerships and distribution commitments across all platforms, aveNUE Music Partnerships will allow their artists to be creative and maintain control of their content, without having to follow industry formulas.
“We noticed, as everyone has, an increase in the lack of options within the music industry,” said Matt Maysonet of aveNUE Music Partnerships. “We are looking to build upon the reputation for quality that NUE Agency has established and be a beacon for artists that are looking to take the next step but aren’t receiving the proper offers or attention from the majors. If you’ve built a buzz through touring and digital releases and are looking for a fair shake that doesn’t force you to sacrifice your creative freedom, then aveNUE is interested in partnering with you to achieve your goals.”
The NUE Agency has worked with a plethora of stars over the past few years, helping build their careers from the ground up. From Wale and J. Cole to Mike Posner, Chiddy Bang and Big Sean, NUE Agency has had a hand in shaping the artists we see today. For the first project to be released in conjunction with aveNUE Music Partnerships, the organization decided to stick to their formula and partner with an act they have seen develop and are looking to break into the next level. In April of 2012, multi-genre trio The Dean’s List will release their upcoming album “Generation X” in conjunction with aveNUE Music Partnerships, the first of many to be unveiled over the course of the year.
Comprised of MC/songwriter Sonny Shotz, producer and manager Alexander Mendoza, and producer/engineer Mik Beats, The Dean’s List arrived on the scene in late 2010 with the release of their debut mixtape “Undeclared.” Following the critical acclaim of the first project, The Dean’s List found commercial exposure with their follow up release, “The Drive In,” which appeared in early 2011. The mixtape blended elements of hip-hop, techno, house, rock, pop and classical influences, resulting in a sonically conscious album that made their legions of new fans dance and think. “Generation X” showcases the growth of the group beyond the college audience, demonstrating a genre bending appreciation for music that can’t be classified as anything but enjoyable. Mixing a combination of socially conscious lyrics and high-energy production, the 17-track compilation will speak to fans of pop, indie rock, hip-hop, techno and country due to the diverse inspirations of the three band members. Often labeled as Indie Pop, The Dean’s List make their music for an advanced audience that doesn’t identify themselves with anything besides quality songs. The lead single off of the upcoming project will be “YOUTH,” a modernly rebellious anthem that expels the trials of growing older over complexly upbeat production. The track will be followed by a series of singles including the airy “Take Shape” and the confidence filled “Sex.”
“We chose to align ourselves with aveNUE Music Partnerships because they understand what we are trying to accomplish as a group,” said Alexander Mendoza, producer and manager of The Dean’s List. “With their help we have been able to make the type of project we wanted to but still ensure it gets the exposure it deserves.”
Over the next year, aveNUE Music Partnerships will announce a stream of new signings and continue to produce music’s next big stars. For more information please visit: http://www.avenuemusicpartnerships.com.
About NUE Agency
New Universal Entertainment Agency or NUE Agency (pronounced New Agency) is an international boutique talent booking agency located in New York City. Operating under the belief that every client, business deal, and inquiry should be handled with dedicated care, NUE Agency performs with the biggest in the industry, while retaining its Indie feel.