Google developed its free howtogomo.com website along with Mullen Advertising to show businesses how mobility can increase their bottom line
FOR IMMEDIATE RELEASE
SAN MATEO, Calif.---Jan. 24, 2012-- Keynote Systems (NASDAQ: KEYN), the global leader in Internet and mobile cloud testing and monitoring, today announced that Google has selected Keynote Mobile Internet Testing Environment (MITE) as the heart of its new free GoMoMeter tool, helping businesses evaluate the mobile-readiness of their websites. Keynote MITE enables the GoMoMeter to show businesses how their sites look on their customers’ mobile devices. MITE also helps the tool assign a mobile-readiness score for each site, delivering results to users with consistent, near real time performance.
“We selected Keynote,” said Ryan Harms, senior producer at Mullen Advertising, “because of the support of the Keynote team and their core software’s unique ability to address our business case in a cost-effective manner. Keynote’s mobile device emulation capabilities make the service highly scalable. We’re expecting traffic in the thousands of users every day. Because a solution relying on real mobile phones would have required us to physically add more phones to grow, we didn’t think that a hardware-based solution could scale quickly and easily enough to meet our needs. Keynote’s MITE software emulation approach is infinitely scalable; it’s very easy to spin up more software profiles. Finally, Keynote has been tested at an enterprise level and meets our quality standards.”
The GoMoMeter tool is designed to allow a business person to evaluate the mobile readiness of their website. The user simply types in the site’s URL to see what their site actually looks like on a customer’s mobile device. The tool also combines information from the mobile device emulation (e.g., whether the text and images are visible without pinching or zooming), the file loading time statistics, and the answers to key questions (e.g., can buttons and links be used with a thumb?) to create a mobile website usability score. This tool is the centerpiece of Google’s new http://www.howtogomo.com/en/b/w website and educational campaign, which was developed by Mullen Advertising to introduce businesses to the benefits of mobility and help companies evaluate their site’s mobile readiness.
“As mobile device usage increases, mobile optimized websites are incredibly important to the growth initiatives of many businesses. These sites must provide an excellent experience to visitors using one of many thousands of mobile devices. Keynote MITE improves the mobile Web user experience by automating the testing of mobile websites and optimizing mobile Web content based on device-specific design and performance best practices across thousands of emulated mobile devices. By integrating MITE’s unique device emulation and rendering capabilities, via an API, into the GoMo site, Google is making it that much easier for enterprises to quickly see and experience their website as a mobile user would,” said Vik Chaudhary, vice president of product management and corporate development at Keynote. “Keynote and Google share a commitment to improving the mobile user experience, and educational tools such as the GoMoMeter are a much needed step forward in advancing awareness for the mobile challenges online enterprises face.”