Kaya Skin Clinic signs Windchimes Communications as its Social Media Agency Of Record

India’s first social media agency to be officially recognised as AOR for a company

FOR IMMEDIATE RELEASE

Windchimes Communications (www.windchimes.co.in) has been signed on as Agency Of Record (AOR) for social media by Marico’s Kaya Skin Clinic. Windchimes will promote the Kaya brand in the social media space along with managing the brand’s online reputation. Windchimes has earlier worked with this premium skin clinic for campaigns like ‘SkinExpert’ and ‘Bridal’. Post the success of the same, Kaya Skin Clinic felt the need for continuous social media impetus for the brand and got Windchimes on board to provide strategic and focussed social media push.

Windchimes, as a part of their scope of work, will work with Kaya to build and execute social media strategies that will help the brand reach out to a much wider audience in the online space. Windchimes will also help Kaya engage and connect with their online audiences in a far more meaningful fashion. Besides this, Windchimes will also monitor and manage Kaya’s reputation online using its proprietary developed tools.

Confirming the development, Suvodeep Das, Head Marketing, Kaya Skin Clinic said, “Windchimes has been an integral part of our online social media marketing program. They have been a great partner and have become a part of the Kaya brand team. Their proactiveness, creativity and responsiveness is remarkable – it’s been a pleasure working with them. We appreciate their ability to provide strategic direction and innovative thinking to our brand.”
Sandhya Sadananda, Head Maven – Windchimes Communications said, “Working with a social media forward company like Kaya is an absolute delight. What also thrills us is seeing an increasing number of brands and companies waking up to the potential of social media, reaffirming our faith that social media’s time has truly come. Social media provides endless opportunities for personal care category clients to interact with users online”.

Nimesh Shah, Head Maven – Windchimes Communications further adds, “Kaya will be one of the early brands to harness into the social media potential and officially sign on an agency as their AOR . We are sure that in the near future, social media will be as essential to a marketer’s communication mix as advertising or PR is today.”

One of the first campaigns that Windchimes worked on post becoming AOR for Kaya was the ‘Designer Skin’ campaign for summer skincare. It has met with great success and Windchimes engaged with over 170,000 skincare enthusiasts online for Kaya in a mere span of two months!

As a part of its social media duties, Windchimes has developed interesting social media tools for Kaya including groups on Orkut and Facebook on skincare, virals, videos (http://www.youtube.com/watch?v=YEYKv7fZ8Gg) and Facebook Applications (http://www.facebook.com/developers/apps.php?app_id=110376736184#/apps/application.php?id=110376736184).

About Windchimes Communications

Windchimes Communications www.windchimes.co.in, a social media agency, helps brands create awareness and build engagement with their consumers using social media platforms. Windchimes also helps companies monitor and manage their online reputations. Located in Mumbai, India, Windchimes has developed and executed social media strategies for brands and companies like Hindustan Unilever, ITC (Vivel), NDTV Imagine, Femina, Bajaj Allianz, VFS Global, Maybelline, Lee, Caribbean Airlines, Studio 18 & SolidWorks amongst others.

About Kaya Skin Clinic

Kaya Skin Care Ltd., India’s foremost chain of skin care clinics was launched with the single-minded objective of delivering flawless skin, using the latest technology available around the world. Kaya generated a turnover of about Rs. 160 crores during 2008-09 and is today operational across 98 clinics with 85 clinics operating in 25 cities across India and 13 clinics in the Middle East. In June 2007, Kaya Skin Care Ltd. announced the launch of Kaya LifeTM, its chain of professional Weight Control Centres. Redefining the standards and professionalism, with this new venture, Kaya aims to bring about a new concept for weight control to India. For more information visit http://www.kayaclinic.com