The new version 2010 products incorporate the advantages of advanced Host-based Intrusion Prevention System (HIPS) technology in the Application
FOR IMMEDIATE RELEASE / PRURGENT
Hyderabad, July ’09: Kaspersky Lab, a leading developer of secure content management solutions, announces the release of Kaspersky Internet Security 2010 and Kaspersky Anti-Virus 2010 – a new generation of solutions to protect home users from IT threats. The announcement was made at a Press briefing held at Hotel Taj Deccan. Present on the occasion was Mr. Alexander Gnatusin - Director of Channel, SA | Kaspersky Labs Asia along with Mr. M. H. Noble – Managing Director, Zoom Technologies (India) P. Ltd. - the Partner for Kaspersky Products in India.
The new version 2010 products incorporate the advantages of advanced Host-based Intrusion Prevention System (HIPS) technology in the Application Control module that assigns a security rating to previously unknown malware; unique Sandbox technology embodying virtualization technologies and providing a dedicated secure runtime environment; and the innovative Kaspersky Security Network that uses information from millions of users to dramatically reduce response times to new threats and replenish reputation databases with the most up-to-date information about clean and infected files.
The version 2009 products that were released a few months ago have won recognition from tens of millions of users all over the world, demonstrated their efficiency and reliability in hundreds of comparative tests, and established themselves as leaders in the global market. They are now succeeded by the new Kaspersky Lab products Kaspersky Internet Security 2010 and Kaspersky Anti-Virus 2010, based on the very latest developments in IT security.
According to Mr. Eugene Kaspersky - CEO Kaspersky Lab; “Tens of thousands of new malicious programs appear worldwide every day. Cybercrime has become a multimillion dollar industry, demonstrating exponential growth. The routine hazards posed each day by worms, Trojans and viruses are surpassed by new threats like distributed zombie networks made up of millions of computers. The sheer scale of the problem means it is no longer possible to ensure complete security using only conventional signature-based and heuristic protection methods; the new malware landscape calls for new comprehensive protection methods. That is why Kaspersky Internet Security 2010 has implemented a revolutionary approach to protection whereby global monitoring of malicious activities is performed by the protected system itself with the aim of preventing malware from ever affecting the user’s computer”.
Speaking about Kaspersky’s India operations Mr. M. H. Noble said, “Being exclusive partners for Kaspersky range of products in India we are continuously expanding Kaspersky’s presence in India. SME customers have long felt the need to buy AV software for securing their networks but the prices have been restricting effective deployment. These are customers who also have Linux and Microsoft based servers deployed in their networks and stand-alone products do not work in this environment. Thus in order to make their environment more secure with our SME products, and also because of current recessionary pressures on their businesses, we have decided to launch this range with more aggressive prices for Kaspersky’s 6, 10 and 25 user products. We are a market driven company and we are responding to the demands of our customers. With such a policy we feel we will offer solutions to several customers who today in order to deploy professional solutions will have to shell out huge amount or content with low cost desktop products. We are now happy to Announce the ‘Launch of Kaspersky Business Space Security for small and Medium Enterprises (in 6, 10, 25 user packs) at affordable and aggressive prices in Indian market’.
Kaspersky SME Product availability to system integrators is being ensured via existing as well as new channel partners nation-wide. Kaspersky Business Space Security provides centralized protection for workstations, smartphones and file servers from all types of viruses, Trojans, spyware, rootkits and other contemporary Internet threats.
Corporate information assets are secured and available for users accessing network resources in real-time from around the world. The server components are expressly designed to operate under the increasingly heavy loads of today's dynamic business environment.
Commenting on the need for round-the-clock quality support, Mr. Noble added, “We have always been a services oriented company with a reach in major I.T. organizations in India, through Zoom-trained engineers working from the junior most to the very top positions. Today we are also announcing the launch of a 24 x 7 Tech Support Center for the Kaspersky Enterprise space. This will give Kaspersky and Zoom an even better capability for promoting Kaspersky AV-based solutions to large Indian corporates. The technical support will be manned continuously by experts who have deep product knowledge and problem solving capabilities.”
Thus today Zoom Technologies launches the 24 x 7 Tech Support for the Kaspersky Enterprise space; - A first in India for customers.
The 24 x 7 Tech support number for SME and Enterprise customers is: 1800-425-0052. The existing number 040-23745252 will continue to be available also.
Added Mr. Alexander, “We believe that this will help our channel partners and customers to get prompt technical assistance. We are sure that this will eventually translate into better sales volumes in the country. “
With regards to the newly launched Kaspersky Internet Security 2010, the featuresa are quite advanced. All unknown applications are subject to multiple factor analysis to ensure safety; an even more secure environment is provided in Kaspersky Internet Security 2010 as the product integrates the “Safe Run” functionality based on the new Sandbox technology – unique for Internet Security Suites product range. “Safe Run” enables the user to run new software in an isolated environment that protects the operating system from all malicious changes. Statistically, it has been demonstrated that vulnerabilities in operating systems and trusted applications are often exploited by hackers to attack applications that make use of the Internet.
The “Safe Run” function makes surfing the Internet using various web browsers much safer and easier, as well as allowing any number of other applications to be run simultaneously. A green border around the application window also makes it easy for the user to see that it is protected.
The interface in Kaspersky Lab’s new personal products has undergone a major overhaul making it significantly more user friendly for novices. An automated application mode has been implemented in Kaspersky Anti-Virus 2010 and Kaspersky Internet Security 2010 that chooses the best options without bothering the user with unnecessary and annoying requests for action. A separate option has also been included for fans of online games. Gamers can turn off some of the functions in Kaspersky Anti-Virus 2010 and Kaspersky Internet Security 2010 that affect Internet traffic and subsequent server response times.
The Kaspersky Security Network (KSN) online reputation service, which started providing input for the HIPS module in the previous version of Kaspersky Internet Security, has also undergone significant improvements. KSN is designed to reduce the amount of time required to detect and block new types of threats. When a program is run by users of the service, it checks the program against a white list and the Urgent Detection System list on Kaspersky Lab’s servers. As in the previous product version, a program is then assigned a security rating. Furthermore, KSN now allows the HIPS module to move an application from the KSN white list to a trusted group.
Thanks to Kaspersky Security Network technology, it can take less than 40 seconds from the appearance of a previously unknown malicious program for complete protection against it to become available for users of Kaspersky Lab products. This is largely due to the millions of Kaspersky Lab personal product users all over the world who have decided to participate in Kaspersky Security Network. The approach used in Kaspersky Security Network embodies the increasingly popular concept of in-the-cloud security, which in this case means that potentially malicious files or websites are scanned online rather than on the computer itself using signatures that are stored locally.
The set of tools to protect confidential data has been extended and improved significantly. For example, the new generation products automatically block an unwary user’s access to known phishing sites and block spyware intended to steal user’s passwords and access codes. Kaspersky Internet Security implements a virtual keyboard that enables the user to enter usernames and passwords securely. This unique feature protects confidential data from being stolen by spyware and prevents screenshots from being taken from the virtual keyboard window, so the user can bank online or use any other confidential information in complete security.
Kaspersky Internet Security 2010 works to prevent the system from getting infected, which is a much more effective approach than treating an infected computer.
All the components implemented in earlier product versions have been improved and upgraded, including the firewall, heuristic analyzer, parental control module, and the anti-spam module.
The antivirus module, for instance, now includes a script emulator that allows real-time scanning of Java Scripts and VB Scripts that run when visiting various sites. This is a particularly important innovation given that over 70% of malware on users’ computers comes from infected sites, according to Kaspersky Lab’s specialists.
The version 2010 products are based on Kaspersky Lab’s improved antivirus engine which is even more effective at detecting malicious programs. Even though the functionality has increased in the new product versions, performance remains as high as ever and the 2010 products actually perform a range of tasks 40% faster than their predecessors on the Windows Vista operating system.
Kaspersky Anti-Virus 2010 and Kaspersky Internet Security 2010 were developed with Windows Vista in mind, making them fully compatible with that operating system.
“It’s not only the very latest innovative technologies such as the ‘sandbox’ and the Safe Run option that set the new versions of our personal products apart but also the highly intuitive and user-friendly interface. Now, configuring a computer security system poses no problems for novice users, while professionals have a lot more functions at their disposal that are more clearly and logically structured. Our aim is that all types of computer users enjoy a safer place on the Internet,” Eugene Kaspersky added.
Kaspersky Internet Security 2010 and Kaspersky Anti-Virus 2010 can be purchased online at: www.kaspersky.com/kaspersky_internet_security & www.kaspersky.com/kaspersky_anti-virus
The Kaspersky 24 x 7 Tech support number for SME and Enterprise customers is:
1800-425-0052
PR Contact: ICPAR - A Division of Planman Marcom Pvt. Ltd.
Poonam More  09324328522
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