For Rent Media Solutions™ informs multi-housing industry professionals about additional marketing opportunities
FOR IMMEDIATE RELEASE / PRURGENT
NORFOLK, Va.—(November 14, 2007) – As the exclusive diamond sponsor for Multifamilypro’s 2007 Brainstorming Sessions, For Rent Media Solutions, a leading apartment resource for searching apartments for rent nationwide and a division of Dominion Enterprises, is generating awareness among property managers about the various points of contact they can use to reach apartment seekers.
With the theme “Ideas That Rock”, this year’s Brainstorming session is being held at the Rio All-Suite and Casino hotel in Las Vegas from November 14-16. For Rent Media Solutions has been a top sponsor for the event since 1994, holding the position of diamond sponsor for nearly a decade.
“For Rent Media Solutions has been the exclusive diamond sponsor for the Brainstorming Sessions since 1998,” said Terry Slattery, vice president and general manager of For Rent Media Solutions. “We have found that consumers are not only changing the way they communicate, but the way they seek information as well. This year, we are using our position at Brainstorming to inform the multi-family housing industry on the many ways consumers are changing the way they communicate and seek information. We will also educate industry professionals on various points of contact that can be used to reach the apartment seeker, including innovative approaches like mobile marketing, instant messaging and streaming video, as well as more traditional means like phone leads, guest cards and email.”
By offering a variety of marketing approaches, For Rent Media Solutions is allowing the property manager to connect with their potential renter in a manner that best accommodates them during their apartment seeking process. Industry professionals who attend this year’s Brainstorming Sessions will have the opportunity to learn more about alternative techniques like streaming video and mobile marketing.
According to an August 2007 study by MarketTools, over a three month period 43 percent of U.S. mobile users sent text messages and 4.2 million mobile users sent text messages to respond to “off-mobile” advertisement, such as contest, coupons or information about products, brands and services. Mobile marketing is proving to be an effective way to reach the end-consumer. In June, For Rent Media Solutions launched its text messaging package, which is now available in limited markets nationwide. Property managers have the opportunity to include a unique keyword in their print advertisements listed in For Rent Magazine®. They also have the opportunity for placement on the magazine’s cover, on ForRent.com as well as additional on-site signage. The curious apartment seeker sends a text message with the property’s unique keyword to the short code 47368 (4RENT). Within seconds the apartment seeker receives a text message with information about the property.
It is evident that online video is also being incorporated into the consumer’s online experience. According to eMarketer, 66 percent of Americans watch online video advertisements and 46 percent take action on what they’ve seen. comScore Media Metrix states that nearly 134 million Americans viewed online video in July 2007.
During Brainstorming, industry professionals can learn more about Community Theater™, a customized streaming video package for their community; which can be shown on ForRent.com and ParaRentar.com as well as the management company’s site and a variety of video-sharing websites. It includes a professional voice over, production and editing, and a video e-mail brochure to send to prospects for follow up.
“For Rent Media Solutions clients who utilize Community Theater will drive traffic to their site,” said Brock MacLean, vice president of national sales and development, For Rent Media Solutions. “They have the opportunity to build their company’s brand awareness as well as raise company perception to their audience.”
Apartment industry professionals will have the opportunity to learn more about the various points of contact offered by For Rent Media Solutions during the conference.
About For Rent Media Solutions™
Headquartered in Norfolk, Va., For Rent Media Solutions is a division of Dominion Enterprises. As the multi-family housing solution for apartment seekers, property/apartment managers and owners, For Rent Media Solutions provides superior products, outstanding customer service, and tangible results. For Rent Media Solutions is a leading resource for choosing your next apartment for rent, townhouse, condo, duplex, efficiency, studio or loft and provides a free customizable search from more than 50,000 apartment listings nationwide. For Rent Media Solutions operates For Rent Magazine®, as well as ForRent.com™-The Magazine, and publishes 90 magazines covering more than 190 markets nationwide, including After 55™ Housing & Resource Guide, Apartamentos Para Rentar®, Florida Condominium and Townhome and Atlanta Townhome and Condominium Sales and Rental Guide. For Rent Media Solutions operates five additional Web sites: ForRent.com®, SeniorOutlook.com™, CorporateHousing.com®, ParaRentar.com™ and FLCondoGuide.com. For Rent Media Solutions is a company dedicated to the needs of the apartment industry, bringing prospective residents and apartment communities together.
About Dominion Enterprises
Dominion Enterprises, Norfolk, Va., is a leading media and information services company serving employment, automotive, real estate, marine, recreation and industrial markets. The company has more than 500 magazine titles, over 40 market-leading Web sites, and operates a variety of Web and technology businesses. The company had 2006 annual revenue of more than $850 million and has more than 7,200 employees nationwide. For more information, visit www.DominionEnterprises.com.